GUIDING LIGHT

Sir Winston Churchill once said that “Success consists of going from failure to failure without loss of enthusiasm.” We think there isn’t a quote that could sum up the rollercoaster journey of entrepreneurialism any better. We know, because we’ve been through it ourselves and worked with clients at their high points, and at their very lowest. Our services for entrepreneurs are aimed at keeping you upskilled, on track at your highest and supported at your lowest points.

PLAN FOR SUCCESS

Marketing is a critical component of a successful business, regardless of industry. Yet recent research has identified 50% of businesses don’t have a marketing strategy, and 23% don’t have a business plan at all.

Using our battle proven strategy template, we’ll work with you to not only create your plan, but teach you how to create your own.

We’ll be the voice of reason, an ear in your time of need, and the people that hold you accountable to ensure what needs doing…gets done!

ONLINE SUPPORT

If you weren’t born in the matrix or aren’t a master of the digital world, this whole marketing game can be a bit overwhelming. It’s not black magic, but it is essential to your success. We’ll remove the mystery and give you access to a unique online portal that shows you the simplified information relevant to your business, provides you with off-the-shelf resources and campaigns, and gives you the basic knowledge you need to get by with structured e-learning and downloadable resources.

MONTHLY MARKETING RETAINERS

Our monthly services are specifically designed to help entrepreneurs plan and execute marketing for business success.

  • BASIC
  • Online Portal Access
  • Videos and Tutorials
  • Marketing News
  • Marketing Glossary
  • Marketing A.I. Assistant (Coming Soon)
  • Cancel Any Time
  • £15 /month (EX VAT)
  • COACH
  • BASIC Plus:
  • Downloads & Resources
  • Access to Training Events
  • Marketing Plan Workbook
  • Bi-Weekly Skype Coaching Calls
  • 6 Months Minimum Term
  • £350 /month (EX VAT)
  • COACH EXTRA
  • COACH Plus:
  • Live Marketing Metric Dashboard
  • Weekly Skype Coaching Calls
  • LinkedIn Account Build & Optimise
  • Director Level Coaching
  • 6 Months Minimum Term
  • £450 /month (EX VAT)
  • SUPPORT
  • COACH + Plus:
  • Social Media Support
  • Email Marketing Support
  • Monthly Face-to-Face Meetings
  • Professional Headshots & Photo Shoot
  • 6 Months Minimum Term
  • £650 /month (EX VAT)

BLOGS & RESOURCES

Digital Usage in Lockdown: It's Time to Adapt and Overcome

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Read Time: 6 Minutes   The current pandemic and associated crisis are understandably causing considerable uncertainty and anxiety. People are struggling with feelings of helplessness and fear, as they try to adjust to the new normal…

The Importance of Front-of-Mind Awareness

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In times of uncertainty, your marketing activity may be the last thing on your mind, but maintaining an active online presence is incredibly important. Now is the time to reassure customers, share positive news and provide company announcements.  There’s…

5 Benefits of Social Media for Restaurants

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Not on Instagram yet? Been a while since you updated your Facebook page? You're missing a trick! Social media marketing is one of the most cost-effective ways of reaching your audience, as well as building brand loyalty. If you're serious about…

9 Clever Hotel Marketing Tactics to Increase Bookings

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Read Time: 6 Minutes   The hotel industry is competitive. And, when you’re competing against the likes of Airbnb or major budget hotel chains, it can be hard to attract guests.  But there are ways that you can make your hotel…

SMEs: Do you know well your marketing is performing?

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One of the main benefits of digital marketing in comparison with traditional marketing & media channels is readily available & accurate data on performance. Many forms of traditional marketing rely heavily on assumptions, presumptions…

What is SEO?

You’re sat in your office when the phone rings. On the other end, a salesperson from a marketing firm is asking you whether your small business has a SEO strategy, and, if not, would you like one? For those on the outside, SEO can be a bit…

The importance of being organic (in your SEO!)

The importance of being organic (in your SEO!)   Whenever I’m asked about the best way for businesses to reach that coveted number 1 spot in Google, my answer is always the same: Organically. Stating that as a one word answer often…

The top 3 things to ask your digital marketing agency

If you own a big or small business that’s been around for more than 5 minutes, the likelihood is that calls about your SEO are rivalling the number you get about reclaiming your PPI. While you appreciate that optimising your site to increase…