FOR HOSPITALITY BUSINESSES

The monthly Growth Retainer is designed to help already established businesses take things to the next level. The services that are included not only help businesses to improve, monitor and maintain their online reputation, but build their database and following through targeted lead generation campaigns that secure bookings and local market share.

Search Engine Optimisation

We’ll optimise your website and online presence to make it easier for customers to find you when they’re researching options in the local area…climb the ranks to secure more bookings and help new people discover your business.

Social Media Management

We’ll create daily engaging content that catches the attention of your customers and keeps you at the forefront of their mind. Build your brand, develop a loyal following & always be the name that’s on the tip of your customer’s tongue.

Professional Image Bank

You’ve got less than six seconds to capture the attention of your customers online, make it count. We’ll visit your business and conduct a professional photo shoot, building a bank of high quality images & graphics for use on your social media and website.

Monthly Report

It’s important to know where you’re at, where you’ve been and where you’re going. We’ll provide you with a monthly report on the performance of your website, social media and marketing channels. We’ll give you monthly analytics and monitor your website for issues in realtime.

Competitor Analysis

Competition is healthy, but focussing on your rivals isn’t. We’ll keep a watchful eye on your two nominated competitors, and package up our findings in a monthly competitor analysis report so you can make informed business decisions that keep you ahead of the game and secure market share.

Account Manager

You’ll get a single, accountable and experienced dedicated account manager as your point of contact with us. Reach out to them with your queries, ideas and requests when you need to, and keep things simple. You won’t be passed from pillar to post with us.

Reputation Monitoring

A bad review or comment can have a direct impact on your bottom line, and there is no shortage of spiteful people on the Internet. We’ll watch the web for mentions of your business and handle them with a pre-agreed approach that protects your brand.

Messaging Replies

If you’re running a busy business, you don’t always have the time to reply to inbound social media messages. Dependent on your preference, we’ll manage some or all of your social media messages and respond to your customers in a timely fashion.

Paid Post Promotion

The reach of social media posts is falling. We’ve spent over £3 million on paid social ads in the last 12 months so we know what we’re doing. We’ll put your business in front of the right people at the right time. We’ll even include £250 monthly ad spend.

Email Marketing

Email marketing has held its own & stood the test of time. We will keep your business in the front of your customer’s minds with regular emails to promote offers, news and engaging content that brings you return custom.

Lead Generation

Before you can email customers you need to have their information. We’ll run GDPR compliant lead generation campaigns that capture masses of relevant customer data so you can market to them again & again at low cost.

Social Growth

Gaining more followers and likes will not only increase your organic reach, it will provide social proof to undecided customers. We’ll bolster your Facebook page & Instagram account following to help show people you can be trusted.

Messenger Marketing Modules

Messenger Marketing is fast becoming one of the most effective ways to capture, engage and nurture your customers. Each of our modules has a specific purpose…lead generation, review collection, interactive menu or online bookings. Select which modules best suit your objectives and see the results in real-time.

Monthly Skype Calls

In addition to having a dedicated account manager, you’ll benefit from a monthly marketing meeting with our senior team via Skype. It’s a great opportunity to discuss future campaigns, get help with specific business problems or work on your overall marketing and sales strategy. Leverage the collective expertise of our team.

The Terms

You will be provided with a full written agreement ahead of the commencement of work. For the purpose of transparency we have provided key points below.

Length of Agreement

Unless otherwise stated in your agreement, your minimum term is 3 months. You will need to give at least 30 calendar days notice to terminate our services after this point.

The 30 day notice period will start at the end of the next billing cycle.

For example, if you give your notice on the 5th April and the last day of your billing cycle is the 28th of the month, your agreement would end on 28th May.

You can give notice of termination or downgrading by email to Accounts@Invokemedia.co.uk.

You will receive confirmation and a follow up phone call from your account manager to confirm. This is not a sales or retention call.

Cost

The cost of the hospitality ‘Growth’ retainer is £1295 +VAT per calendar month.

This excludes any additional ad spend you would like to use.

This amount includes £250 ad spend which will be spent across the relevant social media channels.

Payment Schedule

Payments will be taken via direct debit through our nominated provider.

We offer two payment schedules:

Schedule 1: Invoiced & charged on 28th of the month.

Schedule 2: Invoiced & charged on 15th of the month.

We understand cashflow is king in any business. To that end we try to accommodate our customers wherever we can. If for any reason you can not make a payment on time or you expect your direct debit to fail, we ask that you please let us know at the earliest opportunity.

Scope of Services

This scope of services is to act as a guide and does not replace or invalidate the terms contained within your written agreement.

Our hospitality ‘Growth’ retainer includes:

Social Media Management

We will post daily content on the agreed social platforms to promote your brand and reach.

Professional Image Bank

We will visit your business and take professional images to use on social media and other marketing channels. We will edit and format these images at no extra cost.

Monthly Report

We will provide you with a monthly report on the agree key metrics.

Competitor Analysis

We will provide you with a report on key metrics and gathered intelligence of your two nominated competitors.

Search Engine Optimisation

We will conduct on-site optimisation as well as list your business on the relevant directories and platforms. We will manage your Google My Business listing unless you opt for us not to.

Dedicated Account Manager

You will be provided with a dedicated account manager who will act as your point of contact within Invoke Media. This does not mean that you can not speak to other members of the team should you wish. Your account manager will aim to respond immediately, but will be allowed up to one business day to provide a full response. This is to account for sickness, absence and other issues. If you wish to speak to someone sooner, you will be given the option to speak to another member of the team with a 4 hour (business day) full response time, if not immediate. Your account manager will not undertake all aspects of your marketing, but will be aware and project manage. If we need to change your account manager for whatever reason, you will be made aware at the earliest opportunity with an explanation. This does not affect the terms of your agreement.

Reputation Monitoring

We will set up alerts for brand keywords to ‘listen’ for mentions of your business. We will then respond to negative and positive comments/feedback where necessary. The channels we will monitor include: Twitter, Facebook Groups (nominated by you), Trip Advisor, Trustpilot, Blogs, News Articles, Other Websites, Google Search Results & Youtube.

Messaging Replies

We will monitor your social media channel inbox and reply to customer enquiries within a 4 hour window (business day). We will answer customer queries where we can, or signpost to the relevant person. You may opt to manage these replies yourself.

Paid Social Ads

We will promote posts and run advertisements to highly targeted audiences to encourage engagement with posts and inbound enquiries.

Email Marketing

We will send monthly (unless otherwise agreed) emails to your customer database. We will design, write and manage all campaigns. We will segment your database where possible and liaise with you to establish what content and offers you’d like to promote.

Lead Generation Campaign

We will run lead generation campaigns to grow your customer database and secure bookings. This may include and is not limited to Facebook Ads, Instagram Ads, Messenger Marketing, Automated Chatbots & Email Marketing. Campaigns will be discussed and agreed in advance. Lead data will be imported to your email provider and remain your property. All campaigns will be GDPR compliant.

Facebook & Instagram Growth

We will conduct campaigns using various techniques to improve the following of your Facebook & Instagram page/account. The results will be reported in your monthly report.

Monthly Skype Calls

We will conduct pre-arranged monthly calls via Skype, Facetime or Microsoft Teams. These calls will last approximately 45 minutes and will be with members of our senior team or a director.

Next Steps

  1. Click ‘Speak to Someone’, we’ll take you details and one of our directors will call you at a time that is convenient.
  2. We will ask you to fill in a brief questionnaire that will help us understand your objectives, as well as help us establish important factors such as an appropriate tone of voice.
  3. We will send over a written agreement, including non-disclosure.
  4. We will then arrange a time to visit you at your place of business to conduct our initial face-to-face and photo/video shoot.
  5. Content will be sent for your approval or amendment ahead of campaign launch.
  6. We will be in continuous communication to ensure you are happy with the work being conducted. We will ask for relevant promotional information (such as offers) each month.