Invoke Media moves operation to Preston

Manchester based Invoke Media have announced our intention to move our operations full-time to Preston, Lancashire after 4 years in the second city.

Invoke have always had strong links with Lancashire’s administrative capital with director Jack Barron originally being from the city, and a large number of clients being based in the Central Lancashire area.

Recent times have seen a close working partnership with The Cotton Court Group, who operate a diverse portfolio of businesses in the Lancashire area, including Cotton Court Business Centre in Preston City Centre.

Jack Barron, Director at Invoke Media says….

“It’s been a tough decision to move Invoke away from Manchester in many ways, but an easy one to make in others. It’s the right decision to make for the business and our clients right now. I’ve been spending a lot of time in Preston due to my involvement with Cotton Court, and feel that closening the relationship between the two businesses is the next logical step. To do that, I think we have to be physically close, even in the digital age”.

He continues…

“I’m originally from Preston and historically it’s been portrayed as a bit of a grim northern town with not much going on. After spending considerable time back here recently I’d argue with anyone who perpetuates that false image. The city has grown so much in the last few years and is going through some major developments & investment. I’d like for Invoke to be a part of that development from the early days and really commit to strengthening its position as a part of the powerhouse that is the north of England”.

Indeed, after suffering setbacks in recent history the city has seen a flurry of investment from local entrepreneurs, the council and key stakeholders. The city is making a real push to make itself more attractive to local talent and take its place alongside other regional powerhouses like Liverpool and Manchester.

Invoke intend to retain a presence in Manchester, it’s a city we love and have a strong connection to. However the development and investment in Preston, and close connection with The Cotton Court Group provides an opportunity to be a part of something great. As one of many high class marketing and media agencies in Manchester, there is little impact we can have on the positive development of the city, being at the forefront of Preston’s own revival and the growth of Central Lancashire is an opportunity just too good to miss.

The full switch is expected to take place by the end of July 2018.

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The marketing challenges facing legal businesses

The Marketing Challenges Facing Legal Businesses

 

For businesses operating in the legal sector, as with most sectors, marketing is an essential component of  operation. But it’s also one of the most expensive and frustrating. Trying to identify, reach out to, and then engage with your future clients is time consuming, costly and sometimes just doesn’t feel worth it.

 

The highly competitive nature of the industry, as with the insurance & consumer credit sectors, drive up marketing costs and sometimes means the smaller, regional or local businesses are driven to more traditional or less effective means to source their clients.

 

Many of these traditional forms are hard to measure, and sometimes it feels as though you may be flying blind. One of the biggest things I promote, is the importance of measuring ROI. I’m breaking out into a cold sweat even talking about it. If you don’t know what return you’re getting, how do you know it is worth it and you aren’t just pissing in the wind (for want of a better expression). That is why I love digital marketing. Every click, view & conversion is measured and reported, so you know exactly how much each client cost from flash to bang.

 

On top of all that there is the issue of remaining compliant and legal yourself. It’s sometimes a struggle walking the tight-rope of making a profit and following the rules to the letter. Lead generation companies are now no longer allowed to solicit and pass on client details to legal firms, although some are finding ways around this.

 

If you are lucky enough to have an in house marketing manager or team, they will be all too aware of this constant struggle. But they will also have honed their senses and be able to walk that tight-rope with their eyes closed. They’re an asset, but the very thing that makes them one, their knowledge of your sector, also means that often they aren’t current with other forms of marketing or are blinkered into a way of doing things. That is perfectly understandable, and unavoidable. We simply can’t know everything, be up to date on all the latest developments and be a specialist in every field. That is why I always preach the value of collaboration and synergy. “Of course you would say that” I hear you shout. Well yes, but there is nothing to be lost from learning. However, many within these marketing departments are cynical or apprehensive to work with an outside company, they may see it as a threat or challenge to their job. I would say that that outlook is more of a threat to their job than anything. We all need to embrace each others talents, specialities and skills, learn from them and use them to work towards a common objective. It is certainly not my intent when I reach out to legal businesses, to take anyone’s job. In fact quite the opposite! I don’t have the time or skill set to perform all the tasks required. I just want to get in there, get the job done, do what I do best and work alongside someone who is essentially an subject matter expert for their business.

 

I regularly give advice, conduct audits and generate plans with businesses in the legal sector, at no charge, on the hope that they will implement it, see it works and then come back to me when they do need some specialist work doing….and they often do.

 

So whether you are a partner in a firm, a lone wolf, the marketing manager or even just someone perusing these blog pages, if you take anything away from this it is that firstly There is nothing to be lost from learning, and secondly that collaboration and synergy promote growth. If you want to know more, just get in touch! Press the contact button at the top of the page.

 

Check out my quick 5 minute presentation on marketing for legal businesses HERE.