HAPPY BIRTHDAY INVOKE MEDIA: 6 YEARS OLD TODAY

Invoke Media: A Brief History

Today we are celebrating 6 years of Invoke Media…kind of. 

Much like the queen, we’ve actually got two birthdays. The day we started trading, and the day we became incorporated as a limited company, which as it happens was the 1st August 2013.

Our story has previously been untold, and to be honest there’s probably not that many people interested…but allow us to be self indulgent for a day. It is our birthday after all.

2009-2010: The Planning Years

The idea for the business came way back early in 2010, in a remote patrol base in Helmand Province, Afghanistan. An unusual starting for the business to say the least, but our director was serving and in his down time came up with the ideas and plans for the business & the events that it was to organise and market. 

Having been involved in the planning and promotion of events before and during his service, he made the decision to return to ‘civvy street’, attend university and concurrently set up business to organise and consult on events marketing. A prospectus was sent out and ideas for successful events to come were thrashed out in the sweltering heat of Southern Afghanistan.

2011 – 2013: The Early Years

The first 18 months were spent working closely with local licensed trade, UCLan Student’s Union and numerous small businesses in the Preston area. There were many successes, many more failures but things generally were going well.

It was on 1st August 2013 that the business was incorporated on the advice of our accountants (who we still work with to this day) Woodville Accountancy. Being a limited company gave us more legitimacy and our client base grew. Rebel Marketing & Promotions Ltd. was born.

Rebel Marketing (Invoke) organised, marketed & sold out many successful events. Including a 2000 capacity festival.

2013 – 2015: The Formative Years

Our client base diversified and we cut our teeth in new industries, with the business moving away from events and licensed trade (for the most part). We honed our skills in lead generation, paid social and PPC. Our reputation grew and after a successful consultancy project disaster struck!

Our director was headhunted by an agency in Manchester. He became a director in that business and for a short period, Rebel Marketing as it was then known, became dormant.

2015 – 2018: The Birth of Invoke Media

The current Invoke Media brand was born in Manchester, servicing clients in the city and across the North of England.

Whilst working in a busy Manchester agency was exciting, the clients considerably larger and well known, and the Manchester lifestyle extremely appealing; our director decided to return to his passion and reignite the entrepreneurial freedom of working for himself.

He left the agency and reactivated Rebel Marketing, with several key clients moving over to the business. 

Rebel Marketing was born in and branded for a different client base and in a different time, it was time for something new. So in 2015 Invoke Media was born.

Over the next 3 years the business went through highs and lows, expanding and contracting, moving with the market and developing its offering. 

Old skills were honed to perfection, new skills were learned and new strategies and tactics were innovated.

In this period over 6 million pounds of customer ad spend was spent, new industries explored and a solid reputation was developed.

2018 – 2019: The Return & Rapid Growth

Once again our director was offered a directorship in another business, a business centre located in Preston, his home town. Learning from the mistakes of previous years, the role was time limited and the focus was clear…Invoke was to be the priority.

In the immediate 6 months after taking up this role, something became clear…Preston had changed. 

The development and investment in the city was impressive, the attitudes & success of local businesses was positive and entrepreneurial spirit plentiful.

In summer of 2018 Invoke Media streamlined its operations, closed up shop in Manchester and moved to Cotton Court Business Centre in Preston. 

Becoming an active player in the local business landscape, expanding & developing networks and securing multiple key accounts, revenue has nearly quadrupled. A testament to the thriving business ecosystem, positive attitudes and support being provided in the Central Lancashire area.

The addition of hospitality and recruitment wings of the business is well underway after a series of high profile wins and successful campaigns. With the team growing and 2020 looking to be another record year for the business.

So today we celebrate 6 years of being a legal entity, highs, lows, successes & failures. We look forward to another 6 years of marketing excellence in a city that is going from strength to strength.

Invoke Media Celebrate Collaborative Success of Landmark Local Event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area.

Invoke saw three of our key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency.

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Invoke Media

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.”

The event has been authorised by BID members to return in 2020, with Invoke already lodging an interest to once again take up the marketing function for the event and continue the longstanding good relationship with the North & Western Lancashire Chamber of Commerce.

Invoke Media wins marketing contract for headline Preston event

Preston marketing agency Invoke Media wins event marketing contract for third year running.

It has been announced that Cotton Court based Invoke Media have secured the digital marketing contract for the Prestfest event on Preston’s Flag Market, for the third year running.

The annual event arranged by Preston Business Improvement District (BID), is one of the many projects & events they operate to stimulate the local economy and engage businesses and consumers alike.

This year’s event sees the Flag Market turn into a concert arena and international iconic DJ’s David Morales, Felix Da Housecat & Judge Jules take to the stage in front of thousands of Prestonians, supported by local talent Mark Freejack and Chris Hunter.

The announcement comes amid a series of high profile wins for Invoke Media, who have recently secured the marketing contract for the San Marco Group of restaurants, and a major national deal with The Think Money Group.

Jack Barron, Director of Invoke Media said:

“We operated from Manchester City Centre for a number of years before moving back to my hometown of Preston. The last 12 months have been about expanding our local influence, building our networks and doing outstanding work for local clients.

Whilst we aren’t forgetting about clients in other areas of the northwest and nationally, we certainly buy in to & support the development of our city and local area, and we’re proactively looking to work with local businesses to better their business & our city as a whole. This project is perfect example and opportunity to do just that.”

The sell-out event is held on Preston’s Flag Market

Mark Whittle, Preston BID Manager added:

“We’ve got some great marketing & digital talent in Preston, and it’s always difficult to decide who would be the best fit for a project with so much choice.

We engaged Invoke Media this year as a direct result of the great work they’ve done for the previous two events, and on a number of other projects they’ve completed for us.

Jack & his team understand us as an organisation and our objectives. They know events, and they certainly know marketing. We’re looking forward to working with them once again”

2018’s event attracted thousands from across the region

Jack added:

“From a personal perspective this is an amazing opportunity. We’ve marketed these events for the last two years, but this one is especially exciting.

I can directly attribute my route into marketing from when I started DJing, promoting and running dance music events in my teens. I grew up idolising DJs such as David Morales & Felix Da Housecat, and used to listen to Judge Jules every week on BBC Radio 1. Mark Freejack and Chris Hunter are two local heroes in their own right and people who’ve supported myself & many others over the years. It’s an honour to be a part of this project and we won’t disappoint.”

Invoke have also recently completed a project for the BID Preston brand ‘Preston At Night’, rebuilding compliant marketing assets post-GDPR, that will be utilised for the first time in this campaign.

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Messenger Marketing

Lead Generation & Conversion

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy, paid social advertisements & lead generation, they service a range of local and national clients across both B2B and B2C markets.

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109