Invoke Media Celebrate Collaborative Success of Landmark Local Event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area.

Invoke saw three of our key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency.

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Invoke Media

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.”

The event has been authorised by BID members to return in 2020, with Invoke already lodging an interest to once again take up the marketing function for the event and continue the longstanding good relationship with the North & Western Lancashire Chamber of Commerce.

Invoke Media wins marketing contract for headline Preston event

Preston marketing agency Invoke Media wins event marketing contract for third year running.

It has been announced that Cotton Court based Invoke Media have secured the digital marketing contract for the Prestfest event on Preston’s Flag Market, for the third year running.

The annual event arranged by Preston Business Improvement District (BID), is one of the many projects & events they operate to stimulate the local economy and engage businesses and consumers alike.

This year’s event sees the Flag Market turn into a concert arena and international iconic DJ’s David Morales, Felix Da Housecat & Judge Jules take to the stage in front of thousands of Prestonians, supported by local talent Mark Freejack and Chris Hunter.

The announcement comes amid a series of high profile wins for Invoke Media, who have recently secured the marketing contract for the San Marco Group of restaurants, and a major national deal with The Think Money Group.

Jack Barron, Director of Invoke Media said:

“We operated from Manchester City Centre for a number of years before moving back to my hometown of Preston. The last 12 months have been about expanding our local influence, building our networks and doing outstanding work for local clients.

Whilst we aren’t forgetting about clients in other areas of the northwest and nationally, we certainly buy in to & support the development of our city and local area, and we’re proactively looking to work with local businesses to better their business & our city as a whole. This project is perfect example and opportunity to do just that.”

The sell-out event is held on Preston’s Flag Market

Mark Whittle, Preston BID Manager added:

“We’ve got some great marketing & digital talent in Preston, and it’s always difficult to decide who would be the best fit for a project with so much choice.

We engaged Invoke Media this year as a direct result of the great work they’ve done for the previous two events, and on a number of other projects they’ve completed for us.

Jack & his team understand us as an organisation and our objectives. They know events, and they certainly know marketing. We’re looking forward to working with them once again”

2018’s event attracted thousands from across the region

Jack added:

“From a personal perspective this is an amazing opportunity. We’ve marketed these events for the last two years, but this one is especially exciting.

I can directly attribute my route into marketing from when I started DJing, promoting and running dance music events in my teens. I grew up idolising DJs such as David Morales & Felix Da Housecat, and used to listen to Judge Jules every week on BBC Radio 1. Mark Freejack and Chris Hunter are two local heroes in their own right and people who’ve supported myself & many others over the years. It’s an honour to be a part of this project and we won’t disappoint.”

Invoke have also recently completed a project for the BID Preston brand ‘Preston At Night’, rebuilding compliant marketing assets post-GDPR, that will be utilised for the first time in this campaign.

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Messenger Marketing

Lead Generation & Conversion

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy, paid social advertisements & lead generation, they service a range of local and national clients across both B2B and B2C markets.

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109

Invoke Media partners with local hospitality heavyweights

Invoke Media announces a major client win, securing the digital marketing contract for The San Marco Group of restaurants.

The family owned and operated group of Italian restaurants have a footprint across the Central Lancashire area, operating five highly successful established restaurants and bars.

Since late January, Invoke have been providing marketing consultancy services to the group and each establishment individually, as well as implementing a social media and email marketing strategy.

Understanding the importance of maintaining a clear & engaging online presence, the group approached Invoke to pitch a proposal for the future marketing of each restaurant and the group as a whole; with Invoke revelling at the opportunity to work with such a respected brand.

 

Invoke Media Director Jack Barron says…

“This is a great opportunity for both businesses. We’ve had some interesting discussions on how to progress the brand online and we’re excited at the results of those conversations.

The strategy is sound, aligned with the prestige of the San Marco brand and is aimed at engaging an already loyal customer base, as well as attracting new customers who haven’t had the pleasure of dining with them yet.

I have personally been eating at restaurants from across the group since I was knee-high, so I fully buy into what they stand for and am already a strong brand advocate. I’m also looking forward to passing off regular meals out as market research that’s for sure. I really didn’t need any more excuse to go to Angelo’s or Stratos after work.”

 

Invoke Media’s Jack Barron (left) and San Marco Director Carlo Bragagnini (right)

 

San Marco Director Carlo Bragagnini says…

“We’ve tried numerous approaches to our digital marketing over the years and understand the importance of not only maintaining our online presence, but driving forward with new tactics and techniques.

We’ve had some great success at doing this over the years but it’s hard work keeping on top of the latest developments and implementing them effectively. We felt that it was time to bring in the experts, and had contact with a number of marketing agencies.

Invoke came highly recommended by a number of close contacts and we felt that their proposal was by far the most aligned with where we want to be and the brand overall.”

The partnership comes amid a series of high profile local client wins for Invoke, having only moved their operation back to Preston from Manchester earlier on in 2018.

 

All online marketing for the group will now be managed by Invoke, with brands coming under their remit including:

The San Marco Group

Trattoria San Marco

Angelo’s

Pinocchio’s

The Italian Orchard

Stratos

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Social Media Management

Email Marketing

 

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy and paid social advertisements, they service a range of local and national clients across both B2B and B2C markets.

 

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109