Preston Marketing Agency Invoke Media Invest In Expert Sleep Consultation For Staff & Clients.

Cotton Court Business Centre based Invoke Media has commissioned sleep experts Sleephubs to undertake an assessment of their team and clients. Participants will conduct an online sleep checkup and a week-long sleeping habits evaluation, before undertaking the scientifically-backed Somnify course to improve the quality of their sleep.

The move comes as Invoke Media takes a more proactive approach to the wellbeing of their team and clients, as part of their new wellness initiative. Employees already benefit from free gym memberships, and there are future plans to expand the support provided to staff and acknowledge the link between physical and mental health.

Lack of sleep can cause serious health issues and reduce productivity

Invoke Media Director Jack Barron said:

“The health benefits of sleep can not be underestimated, both physical and mental. Employers have a legal and moral obligation to the health and wellbeing of their team, and with the direction that legislation is taking, that obligation will only increase. Sleep is however often overlooked when it comes to company wellbeing and health policies.

Sleep is crucial to our mental health, physical recovery, memory formation, productivity and overall health and wellbeing. It should be at the top of every employer’s agenda, if not out of the goodness of their heart, for the benefit of their bottom line.

Tired people make mistakes, take more days off and produce less work at a lower quality than those who are properly rested. It’s time we acknowledged sleep and the impact it can have on business, big or small”.

Economists predict that poor sleep accounts for 200,000 lost working days each year. That, combined with the negative impact on productivity, amounts to an estimated annual loss of £40bn to the UK economy, that’s around 2% of GDP. 

The impact on business is clear, but the impact on individual health and wellbeing is staggering. Sleep is a biological necessity and short sleep predicts a short life according to neuroscientist and sleep expert Matthew Walker. Along with increased mortality, there is an increased risk of cancer and Alzheimer’s, negative effects on the immune system and poor mood regulation. With the World Health Organisation classing night-time shift work as a probable carcinogen, the problem is clear. 

Invoke director Jack, who is currently studying for a Masters in Psychology at the University of Central Lancashire has a personal interest in the topic. He said:

Invoke Director Jack Barron

“I’ve undertaken my latest masters degree with a keen interest in cognition, memory, habits, sleep and productivity. As someone that generally gets no more than 5 hours sleep a night, I know I am doing myself and my business a disservice and I’d like to lead the way locally in putting sleep and positive foundational habits at the top of the business agenda.

After visiting the Sante Group, a health, wellness and employee benefits business based in Fulwood, and seeing their attitude to wellbeing, I’ve decided to make proactive movements with my own business. I don’t just want it to stop at our team, I’m opening this up to our family of clients and I’d like to offer two spare spaces to Lancashire business owners and entrepreneurs free of charge, to hopefully help them and their businesses too”. 

The course, which is fully funded by Invoke Media costs around £150 per person, leverages the knowledge and experience of an international team of sleep experts. 

Participants will attend a one-hour event at Cotton Court on the 3rd of March, where they will be briefed by Sleephubs founder Charlie Oulton. They will then track their sleep habits for a week, before submitting their results and receiving an online consultation with the Sleephubs experts. Finally, they will undertake a bespoke course over a number of weeks, which experiences success rates of over 80%.

If you would like to apply for one of the two places, you must be a Lancashire based business or entrepreneur and be available to attend the event on the afternoon of 3rd March. 

You will first need to undertake the free Sleephubs checkup at sleephubs.com/checkup-about and then send a screenshot of your results to hello@invokemedia.co.uk 

Further Information

Invoke Media is a marketing agency based at Preston’s Cotton Court Business Centre after moving from Manchester in 2018. The boutique agency boasts local clients such as the San Marco Group of restaurants, healthcare insurance provider Nugent Sante and the North and Western Lancashire Chamber of Commerce.

Press Contact:

Kirsty Doyle, Marketing Executive

Email:

Kirsty@Invokemedia.co.uk

Telephone:

01772  921 109

How many times have you given a piece of advice to a friend, to then not follow it yourself when the time comes?

I don’t have enough fingers and toes to add those occasions up, and I’m going to be bold and say that the same could be said for most people. The fact is, it’s very easy to give advice in hindsight or from an objective viewpoint, but when you’re in the ‘here and now’ or heavily involved in something it’s a completely different matter. It’s almost as though we’re blind to our own reasoning and common sense.

We’re All Hypocrites

The fact is, we’re all hypocrites to some degree, not one of us is perfect. I’ve done things that are so completely out of line with my morals and views it has shocked me, and I’ve made decisions that feel like they were made by a completely different person. When this happens you get that uneasy feeling, like everything in your mind is misaligned…that’s a psychological phenomenon known as Cognitive Dissonance. 

It’s the stress you experience when you realise you hold two contradictory beliefs or values, or have done something against what you believe. It’s your mind trying to make sense of what you’ve done justify your actions to make yourself feel easier and balance out the uneasiness. I’ve had it this week.

Being self-aware and accepting that you don’t always follow your own rules and morals is healthy. When you feel that cognitive dissonance discomfort and try to justify what you’ve done, or not done, you have a choice. You can make excuses or you can take stock of the situation and hold yourself accountable. If you choose the latter and acknowledge the problem, you’re taking steps to stop it happening again and you’re learning from your mistakes. I believe it’s a crucial part of having a growth mindset.

I’m going to bring this back to business now before I start incriminating myself or ruin any friendships, but the idea is the same.

Over the years as a marketing consultant, I’ve given loads of great advice to clients, and it’s worked. I’ve leveraged years in the industry and a masters degree in Marketing to provide the best advice and solutions for people. That has continued as the business has grown and the team has expanded to create the boutique marketing agency we now operate here in Preston. But do I always follow it?

In short, no. 

Jack Barron, Invoke Media Director and Self-Confessed Hypocrite

I’m passionate about the work we do for our clients and the results we create, but being caught in the ‘here and now’ of those campaigns has meant that my own business has suffered and we’ve not done some of the basic things that we advise and execute for our customers, and that bothers me. 

We manage many social media channels on behalf of our clients and promote the benefit of regular posting of quality content, but if you were to look at our own Facebook Page for example, you will notice that we went through most of January without a post. Now that could partly to be with a great festive period and the extremely long hangovers I’m cursed with these days, but it’s not aligned with what we believe and what we advise.

Google Reviews….we generate thousands of reviews on Google, Trustpilot and Tripadvisor for clients, but our own reviews are limited, to say the least. The important thing is they’re all five-star reviews, but still…we should be practising what we preach and provide to our clients.

It’s About Trust

It’s more than just having a growth mindset and feeling good about the things we do though…it comes down to authority and leading by example. How can our clients have trust that we will provide the results they need if we aren’t demonstrating them ourselves? Anyone can share marketing advice, it’s easily found on the Internet, but are they actually able to execute it and are they practising it themselves? It’s about the proof in the pudding, and leading by example…something I have always prided myself on. 

A few weeks ago I conducted a competitor analysis for a client and identified some issues with their Google My Business listing. Living by our core values I thought I would hold myself accountable and check our own with the same competitor analysis framework. To my dismay, it had our Manchester phone number, old images and other wrong information. The cognitive dissonance kicked in, I tried to internally justify why it hadn’t been updated and started to look for people to blame, but I checked myself and remembered that the buck always stops with me…and in fact, it’s my job to sort it anyway. I fixed it there and then, and in doing so have seen a marked improvement. 

The fact is, we are never going to fully live by the advice or morals that we think that we abide by. Life is complicated, so is business. We get carried away with the day-to-day and forget some of the foundations of who we are or what we do. The important thing is understanding that this happens and acknowledging it when it does so that you reduce the chances of it happening again or mitigate its effects. 

Taking Action

I now dedicate one day per month to checking everything we do…from going through our subscriptions to auditing our website and checking our Facebook Page is up to date. The ‘Do Not Disturb’ sign goes on the door, the blinds go down and my email alerts are turned off. That’s my excuse anyway, my Internet history might tell a different story. I joke. I go through it all, and I always find something that needs changing or could be improved.

What I’m trying to get at is, if you don’t practice what you preach and hold yourself to account…how will your customers trust that you’re as good as you say you are? How can you do a good job for them when you can’t do it for yourself? Take the time to step back and look at your own business, hold it to the same scrutiny as you would a competitor or customer and make the necessary changes. Do it regularly. 

Practising What I Preach – My Promise to You

I’m going to practice what I preach in this very blog and make some public commitments that I/we as a team can be held accountable for:

  • At the time of writing, we have five 5* Google reviews. By the end of March 2020, we will have increased that to a total of fifteen genuine 5* reviews.
  • We will have posted at least 3 times per week on Facebook, LinkedIn and Twitter, without sacrificing quality.
  • I’ve been wanting to run a marathon for years, I will have booked on a full marathon for some time in 2020 by the end of February.

Feel free to hold me to account and pull me/us up if we don’t.

 

Contact us: Hello@invokemedia.co.uk

 

Jack Barron

Director

Invoke Media

01772 921 109

We’re looking for a dedicated individual to join our small team to support a period of rapid growth and major client wins.

Marketing experience is definitely preferred, but not essential as training will be given. However an excellent grasp of the English language is essential.

Invoke Media Director Jack Barron said:

“We’re looking for the right person to compliment our team. We’ve had some great customer wins since coming back to Preston and we’re approaching workload capacity. The successful candidate or candidates will be crucial in our growth over the coming months and we’re looking for someone who’s excited by the prospect of being the driving force behind it.

Is this you or someone you know?”

Responsibilities & Tasks:

  • Social Media Management
  • Reporting
  • Writing Blog Posts
  • Critiquing Other Blog Posts
  • Email Marketing
  • Messenger Marketing
  • Account Management
  • Supporting Business Admin

Please don’t be put off if you don’t have experience in these areas at the moment. We have put together a structured training package to bring you up to speed over the next 6 months and you will learn progressively on the job, with an experienced director helping you along the way.

The job role will initially be heavily focused on social media scheduling and management at a very manageable level, with additional responsibilities being added (and skills developed) over a period of time.

Working Hours

  • 8 hours per day (inc. 1 hour unpaid lunch)
  • 2 days per week

We believe in flexible and off-site working. As long as the work gets done and to a good standard, we’re happy!

After your probation, you will be allowed to work from home one of your two days but will be required for face-to-face team meetings as least once a week.

Health & Mental Wellbeing

We acknowledge the connection between physical and mental wellbeing. As such we have a health & mental wellbeing policy in place, which includes perks such as membership to a nearby gym.

We work with a wide variety of clients including & not limited to:

  • Restaurants
  • Bars
  • Financial Services
  • Recruitment Agencies

Working with a number of high profile local and national clients.

 

Desired/ Preferred:

  • Degree educated
  • Marketing experience
  • Commercial awareness
  • Love of reading/writing/English
  • Entrepreneurial
  • Tech Savvy
  • Creative

Essential:

  • Excellent
  • Sense of humour
  • Reliable
  • Able to work autonomously
  • Personable
  • Committed – We’re after a long term team member.

Benefits:

  • Flexible/remote working (after probation)
  • Learn on the job from an experienced marketer
  • Good rate of pay – increases incrementally with time and skills learned
  • Learn cutting edge marketing skills & tactics

Deadline

All CV’s and applications must be received by end of play 16th September 2019.

Who is it for?:

This job would be ideally suited for an experienced marketer on a career break, a post-grad student or someone who has recently started/looking to start their own business but needs secure income*

We will consider students, however we are looking for a long-term team member. Students would have to demonstrate their commitment to staying in the area (year round) and with the business long term.

About us:

We’re a small business that believes in staying lean. We have a unique structure and agreements with other businesses that keep our overheads low, but there is an urgent need to bring more people onboard to manage major client wins and keep us providing the best service to our customers.

We are a marketing agency based at Cotton Court Business Centre in Preston city centre, dealing with high profile clients in the local hospitality and recruitment industries, as well as national level clients in various fields.

Based in the centre of Preston at Cotton Court Business Centre.

 

Finally

This is a great opportunity for someone to join a successful company on its growth journey. We have a great laugh in the office but we knuckle down and get things done.

The director is an experience marketer with a masters degree in marketing, who is willing to teach techniques and tactics to a willing and eager applicant.

We can’t reiterate enough the need for someone who is looking to commit to us. We’ve had our fingers burnt by people using us for a one-time pay day in the past and want to avoid this again. As a small business it is not only time consuming but comes with considerable financial cost.

*We believe in supporting small business and are in a position to provide marketing support to anyone who fits this description.

Interested?

Email: Hello@InvokeMedia.co.uk with an up to date CV and cover letter. All applicants will receive a reply whether successful or not.

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area.

Invoke saw three of our key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency.

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Invoke Media

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.”

The event has been authorised by BID members to return in 2020, with Invoke already lodging an interest to once again take up the marketing function for the event and continue the longstanding good relationship with the North & Western Lancashire Chamber of Commerce.

Preston marketing agency Invoke Media wins event marketing contract for third year running.

It has been announced that Cotton Court based Invoke Media have secured the digital marketing contract for the Prestfest event on Preston’s Flag Market, for the third year running.

The annual event arranged by Preston Business Improvement District (BID), is one of the many projects & events they operate to stimulate the local economy and engage businesses and consumers alike.

This year’s event sees the Flag Market turn into a concert arena and international iconic DJ’s David Morales, Felix Da Housecat & Judge Jules take to the stage in front of thousands of Prestonians, supported by local talent Mark Freejack and Chris Hunter.

The announcement comes amid a series of high profile wins for Invoke Media, who have recently secured the marketing contract for the San Marco Group of restaurants, and a major national deal with The Think Money Group.

Jack Barron, Director of Invoke Media said:

“We operated from Manchester City Centre for a number of years before moving back to my hometown of Preston. The last 12 months have been about expanding our local influence, building our networks and doing outstanding work for local clients.

Whilst we aren’t forgetting about clients in other areas of the northwest and nationally, we certainly buy in to & support the development of our city and local area, and we’re proactively looking to work with local businesses to better their business & our city as a whole. This project is perfect example and opportunity to do just that.”

The sell-out event is held on Preston’s Flag Market

Mark Whittle, Preston BID Manager added:

“We’ve got some great marketing & digital talent in Preston, and it’s always difficult to decide who would be the best fit for a project with so much choice.

We engaged Invoke Media this year as a direct result of the great work they’ve done for the previous two events, and on a number of other projects they’ve completed for us.

Jack & his team understand us as an organisation and our objectives. They know events, and they certainly know marketing. We’re looking forward to working with them once again”

2018’s event attracted thousands from across the region

Jack added:

“From a personal perspective this is an amazing opportunity. We’ve marketed these events for the last two years, but this one is especially exciting.

I can directly attribute my route into marketing from when I started DJing, promoting and running dance music events in my teens. I grew up idolising DJs such as David Morales & Felix Da Housecat, and used to listen to Judge Jules every week on BBC Radio 1. Mark Freejack and Chris Hunter are two local heroes in their own right and people who’ve supported myself & many others over the years. It’s an honour to be a part of this project and we won’t disappoint.”

Invoke have also recently completed a project for the BID Preston brand ‘Preston At Night’, rebuilding compliant marketing assets post-GDPR, that will be utilised for the first time in this campaign.

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Messenger Marketing

Lead Generation & Conversion

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy, paid social advertisements & lead generation, they service a range of local and national clients across both B2B and B2C markets.

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109

Invoke Media announces a major client win, securing the digital marketing contract for The San Marco Group of restaurants.

The family owned and operated group of Italian restaurants have a footprint across the Central Lancashire area, operating five highly successful established restaurants and bars.

Since late January, Invoke have been providing marketing consultancy services to the group and each establishment individually, as well as implementing a social media and email marketing strategy.

Understanding the importance of maintaining a clear & engaging online presence, the group approached Invoke to pitch a proposal for the future marketing of each restaurant and the group as a whole; with Invoke revelling at the opportunity to work with such a respected brand.

 

Invoke Media Director Jack Barron says…

“This is a great opportunity for both businesses. We’ve had some interesting discussions on how to progress the brand online and we’re excited at the results of those conversations.

The strategy is sound, aligned with the prestige of the San Marco brand and is aimed at engaging an already loyal customer base, as well as attracting new customers who haven’t had the pleasure of dining with them yet.

I have personally been eating at restaurants from across the group since I was knee-high, so I fully buy into what they stand for and am already a strong brand advocate. I’m also looking forward to passing off regular meals out as market research that’s for sure. I really didn’t need any more excuse to go to Angelo’s or Stratos after work.”

 

Invoke Media’s Jack Barron (left) and San Marco Director Carlo Bragagnini (right)

 

San Marco Director Carlo Bragagnini says…

“We’ve tried numerous approaches to our digital marketing over the years and understand the importance of not only maintaining our online presence, but driving forward with new tactics and techniques.

We’ve had some great success at doing this over the years but it’s hard work keeping on top of the latest developments and implementing them effectively. We felt that it was time to bring in the experts, and had contact with a number of marketing agencies.

Invoke came highly recommended by a number of close contacts and we felt that their proposal was by far the most aligned with where we want to be and the brand overall.”

The partnership comes amid a series of high profile local client wins for Invoke, having only moved their operation back to Preston from Manchester earlier on in 2018.

 

All online marketing for the group will now be managed by Invoke, with brands coming under their remit including:

The San Marco Group

Trattoria San Marco

Angelo’s

Pinocchio’s

The Italian Orchard

Stratos

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Social Media Management

Email Marketing

 

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy and paid social advertisements, they service a range of local and national clients across both B2B and B2C markets.

 

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109