Why do I have to commit to an initial 3 months of marketing support?

So we know that you’re serious

The main and probably the most important reason we ask for you to commit to an initial 3 month agreement before moving onto a 30-day rolling agreement is to ensure you’re serious about the marketing of your business. We want to qualify the people we work with as being the right type of customer, the type that has a genuine desire for developing their business and is willing to make the necessary commitments to do so.

We’ve found that customers who aren’t willing to commit to an initial period aren’t the right type of customer for us. They’re either ‘budget dumping’ to satisfy their accountant or just trying lots of different things without any genuine committed plan of action.

We don’t have the time or energy to work with tyre kickers or time wasters. We want to work with driven & hungry future success stories that can grow alongside us. We want to work with businesses we can add value to, and can add value to our own. Is that you?

 

To achieve results

We’re good at what we do, but we aren’t magicians. The marketing of your business will be an ever-evolving process, the data we collect and report will need time to collect and the recommendations and advice we give will take time to implement.

In short, we just can’t get all of the information we need, provide the right advice and implement the plans we need to to get results in 1 month alone.

3 months gives us the right amount of time to get to know you and your business, your customers and industry, and give you the advice and tools you need to achieve your goals.

We don’t want people quitting after a month with a sour taste in their mouth because they haven’t had the results they were expecting. It’s bad for them, and bad for us.

 

The cost implications

Let’s be blunt. We’re in the business of making money. Whilst asking you to stay with us for 3 months is certainly one way of maximising profit from your business, it’s more to do with the cost implications of not doing so that influenced our decision.

Acquiring a new customer to replace an old one each month is expensive, it’s far easier (and cheaper) for us to retain existing customers than find new ones. Advertising, on-boarding and initial consultations are all costly both in time and money.

Another consideration is the cost of the services we include with our paid packages. Services like Search Engine Optimisation & optimising your social media channels cost us a considerable amount. In fact the initial optimising of your website for search engines costs nearly as much as your first full month. If you left at month 1 we’d be out of pocket, so we cover that cost and spread it throughout your monthly payments. We only start to turn a profit in month 3.

 

Your potential funding opportunities

The reason that’s probably sparked the most interest from you however, is the possibility of match funding.

We’ve developed relationships with providers of government and EU backed match funding. That means that you can regain 50% of your investment in marketing support back. Sounds good doesn’t it?

To do this you often have to outlay one lump sum rather than claim it back monthly. That means if you want to benefit from match funding you will have to pay for 3 months upfront, and then at the end of the 3 month period will receive 50% of the cost back.

If you’re in a position to do so, we’re open to extending the initial period of your marketing support to 6 months or longer so that you can benefit even more from match funding. Just let us know and we’ll try to accomodate you.

If you want to find out more about match funding, visit our match funding and finance page here…

 

marketing plan for small business

The importance of a clear marketing plan for small businesses

For entrepreneurs new to the world of marketing, common buzzwords and phrases surrounding themes such as social media, digital content or the dreaded search engine optimisation (SEO) may seem daunting. A clear and achievable marketing plan is absolutely vital to the success of a small business, however, and need not be complicated.

Whether you decide to hire marketing professionals or go it alone, the following tips highlight the importance of a small business marketing plan:

1. Good planning helps target customers and improve receptivity

One of the golden (and, sadly, overlooked) rules of successful marketing is to accurately define your target audience. Understanding the needs and desires of your target demographic will help you tremendously when you’re drawing up plans to market and advertise your services, as well as help you to pick and choose your marketing channels more wisely.

If you’re a company that markets products towards an older demographic, for example, it may be beneficial to avoid spending too much time on social media channels that they rarely use. If you’re hoping to appeal to a younger demographic, the opposite may be true.

2. Understanding the marketing landscape promises better returns and efficiency

Once you know who your audience is, it is important that you consider the various ways in which they can be reached. This could include:

• Content marketing (blog posts, podcasts, videos etc)

• Social media (networks such as Facebook, Twitter and LinkedIn)

• Search engine marketing (understanding how to increase your visibility in search engines)

• Public relations (knowing how to generate good publicity around your brand)

• Advertising (including pay-per-click advertising on search engines)

As you can see, there is a lot that goes into a comprehensive marketing plan. However, it is not necessary to put the same amount of effort into every strategy. Understanding the various methods you can use to market you business, as well as planning out how much time you should spend on each, will optimise your marketing strategy considerably.

3. A plan is a tool with which to measure success

Strategies and itineraries rarely go to plan, but this does not have to be a bad thing. Setting out a plan allows you to measure what went well over a given period of time, as well as what did not go so well, and provides a wealth of information about how to improve your marketing strategy in the future.

 

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