Press Release: Preston Boutique Marketing Agency Grows Team After Major Client Wins

For Immediate Distribution

Date: 28th August 2019

Preston Boutique Marketing Agency Grows Team After Major Client Wins

Preston based Invoke Media launch recruitment campaign to support rapid growth

Cotton Court Business Centre based Invoke Media have launched a recruitment campaign to find new marketing assistants after a series of major client wins that has seen them approach their workload capacity.

The agency moved from Manchester in June of 2018, and has gone from strength to strength in a booming Central Lancashire economy.

Invoke Media director Jack Barron

Preston born director Jack Barron said:

“It’s been an absolutely amazing 18 months for Invoke Media, and the last 12 months specifically have been a game changer. The outdated negative view of Preston as a ‘grim northern town’ that simply feeds commuters to major hubs like Manchester is gone.

We’re a vibrant city with our own thriving economy that is growing by the day. We’ve got massive amounts of investment going into the city, we’ve recently ranked 60 in the UK for digital influence and we’re seeing more and more businesses startup and succeed.

Bringing Invoke to Preston was a bold move, but by far the best move we’ve made in our 6 years of trading. We’ve quadrupled our turnover and we’re playing our part in the development of an upcoming city.”

This year Invoke has announced client wins with local hospitality heavyweights The San Marco Group, the North & Western Lancashire Chamber of Commerce’s BID Preston brand and local success story GetStaffed UK to name but a few.

Successful candidates will be provided with a structured training package and gradual workload, regardless of experience. They can expect to work on campaigns for local clients as well as national names in numerous industries. 

The business has a real focus on the hospitality, recruitment and personal finance industries however. Carving a very defined path of success with innovative techniques such as messenger marketing and automated lead generation through paid social ads.

Invoke Media celebrating San Marco Group contract win earlier in 2019. Pictured is Jack Barron (left) and Carlo Bragagnini (right)

Jack Barron continued:

“This is a great opportunity for someone to come into the business at our time of growth. Learn the techniques that are making us stand out to national clients and help define the future of Invoke Media. We’re recruiting someone who very much integral to our growth, and hopefully that will excite them as much as it does us.”

Press Contact:

Evie Mrkalj, Marketing Executive

Email:

Evie@invokemedia.co.uk

Telephone:

01772  921 109

Employment Opportunity: Marketing Assistant

We’re looking for a dedicated individual to join our small team to support a period of rapid growth and major client wins.

Marketing experience is definitely preferred, but not essential as training will be given. However an excellent grasp of the English language is essential.

Invoke Media Director Jack Barron said:

“We’re looking for the right person to compliment our team. We’ve had some great customer wins since coming back to Preston and we’re approaching workload capacity. The successful candidate or candidates will be crucial in our growth over the coming months and we’re looking for someone who’s excited by the prospect of being the driving force behind it.

Is this you or someone you know?”

Responsibilities & Tasks:

  • Social Media Management
  • Reporting
  • Writing Blog Posts
  • Critiquing Other Blog Posts
  • Email Marketing
  • Messenger Marketing
  • Account Management
  • Supporting Business Admin

Please don’t be put off if you don’t have experience in these areas at the moment. We have put together a structured training package to bring you up to speed over the next 6 months and you will learn progressively on the job, with an experienced director helping you along the way.

The job role will initially be heavily focused on social media scheduling and management at a very manageable level, with additional responsibilities being added (and skills developed) over a period of time.

Working Hours

  • 8 hours per day (inc. 1 hour unpaid lunch)
  • 2 days per week

We believe in flexible and off-site working. As long as the work gets done and to a good standard, we’re happy!

After your probation, you will be allowed to work from home one of your two days but will be required for face-to-face team meetings as least once a week.

Health & Mental Wellbeing

We acknowledge the connection between physical and mental wellbeing. As such we have a health & mental wellbeing policy in place, which includes perks such as membership to a nearby gym.

We work with a wide variety of clients including & not limited to:

  • Restaurants
  • Bars
  • Financial Services
  • Recruitment Agencies

Working with a number of high profile local and national clients.

 

Desired/ Preferred:

  • Degree educated
  • Marketing experience
  • Commercial awareness
  • Love of reading/writing/English
  • Entrepreneurial
  • Tech Savvy
  • Creative

Essential:

  • Excellent
  • Sense of humour
  • Reliable
  • Able to work autonomously
  • Personable
  • Committed – We’re after a long term team member.

Benefits:

  • Flexible/remote working (after probation)
  • Learn on the job from an experienced marketer
  • Good rate of pay – increases incrementally with time and skills learned
  • Learn cutting edge marketing skills & tactics

Deadline

All CV’s and applications must be received by end of play 16th September 2019.

Who is it for?:

This job would be ideally suited for an experienced marketer on a career break, a post-grad student or someone who has recently started/looking to start their own business but needs secure income*

We will consider students, however we are looking for a long-term team member. Students would have to demonstrate their commitment to staying in the area (year round) and with the business long term.

About us:

We’re a small business that believes in staying lean. We have a unique structure and agreements with other businesses that keep our overheads low, but there is an urgent need to bring more people onboard to manage major client wins and keep us providing the best service to our customers.

We are a marketing agency based at Cotton Court Business Centre in Preston city centre, dealing with high profile clients in the local hospitality and recruitment industries, as well as national level clients in various fields.

Based in the centre of Preston at Cotton Court Business Centre.

 

Finally

This is a great opportunity for someone to join a successful company on its growth journey. We have a great laugh in the office but we knuckle down and get things done.

The director is an experience marketer with a masters degree in marketing, who is willing to teach techniques and tactics to a willing and eager applicant.

We can’t reiterate enough the need for someone who is looking to commit to us. We’ve had our fingers burnt by people using us for a one-time pay day in the past and want to avoid this again. As a small business it is not only time consuming but comes with considerable financial cost.

*We believe in supporting small business and are in a position to provide marketing support to anyone who fits this description.

Interested?

Email: Hello@InvokeMedia.co.uk with an up to date CV and cover letter. All applicants will receive a reply whether successful or not.

HAPPY BIRTHDAY INVOKE MEDIA: 6 YEARS OLD TODAY

Invoke Media: A Brief History

Today we are celebrating 6 years of Invoke Media…kind of. 

Much like the queen, we’ve actually got two birthdays. The day we started trading, and the day we became incorporated as a limited company, which as it happens was the 1st August 2013.

Our story has previously been untold, and to be honest there’s probably not that many people interested…but allow us to be self indulgent for a day. It is our birthday after all.

2009-2010: The Planning Years

The idea for the business came way back early in 2010, in a remote patrol base in Helmand Province, Afghanistan. An unusual starting for the business to say the least, but our director was serving and in his down time came up with the ideas and plans for the business & the events that it was to organise and market. 

Having been involved in the planning and promotion of events before and during his service, he made the decision to return to ‘civvy street’, attend university and concurrently set up business to organise and consult on events marketing. A prospectus was sent out and ideas for successful events to come were thrashed out in the sweltering heat of Southern Afghanistan.

2011 – 2013: The Early Years

The first 18 months were spent working closely with local licensed trade, UCLan Student’s Union and numerous small businesses in the Preston area. There were many successes, many more failures but things generally were going well.

It was on 1st August 2013 that the business was incorporated on the advice of our accountants (who we still work with to this day) Woodville Accountancy. Being a limited company gave us more legitimacy and our client base grew. Rebel Marketing & Promotions Ltd. was born.

Rebel Marketing (Invoke) organised, marketed & sold out many successful events. Including a 2000 capacity festival.

2013 – 2015: The Formative Years

Our client base diversified and we cut our teeth in new industries, with the business moving away from events and licensed trade (for the most part). We honed our skills in lead generation, paid social and PPC. Our reputation grew and after a successful consultancy project disaster struck!

Our director was headhunted by an agency in Manchester. He became a director in that business and for a short period, Rebel Marketing as it was then known, became dormant.

2015 – 2018: The Birth of Invoke Media

The current Invoke Media brand was born in Manchester, servicing clients in the city and across the North of England.

Whilst working in a busy Manchester agency was exciting, the clients considerably larger and well known, and the Manchester lifestyle extremely appealing; our director decided to return to his passion and reignite the entrepreneurial freedom of working for himself.

He left the agency and reactivated Rebel Marketing, with several key clients moving over to the business. 

Rebel Marketing was born in and branded for a different client base and in a different time, it was time for something new. So in 2015 Invoke Media was born.

Over the next 3 years the business went through highs and lows, expanding and contracting, moving with the market and developing its offering. 

Old skills were honed to perfection, new skills were learned and new strategies and tactics were innovated.

In this period over 6 million pounds of customer ad spend was spent, new industries explored and a solid reputation was developed.

2018 – 2019: The Return & Rapid Growth

Once again our director was offered a directorship in another business, a business centre located in Preston, his home town. Learning from the mistakes of previous years, the role was time limited and the focus was clear…Invoke was to be the priority.

In the immediate 6 months after taking up this role, something became clear…Preston had changed. 

The development and investment in the city was impressive, the attitudes & success of local businesses was positive and entrepreneurial spirit plentiful.

In summer of 2018 Invoke Media streamlined its operations, closed up shop in Manchester and moved to Cotton Court Business Centre in Preston. 

Becoming an active player in the local business landscape, expanding & developing networks and securing multiple key accounts, revenue has nearly quadrupled. A testament to the thriving business ecosystem, positive attitudes and support being provided in the Central Lancashire area.

The addition of hospitality and recruitment wings of the business is well underway after a series of high profile wins and successful campaigns. With the team growing and 2020 looking to be another record year for the business.

So today we celebrate 6 years of being a legal entity, highs, lows, successes & failures. We look forward to another 6 years of marketing excellence in a city that is going from strength to strength.

SMALL BUSINESS OWNER WARNING: LITTLE TIP FOR BUSINESS OWNERS ‘INVITE ALL YOUR FRIENDS’

Social media is a great tool for quickly disseminating information amongst friends and seeking advice. The question is, how accurate is the advice being given?

If there’s one thing recent high profile scandals at the international level have highlighted, it’s just how easily false information can be spread through social media and the impact that can have. 

This weekend we became aware of an image being shared on Facebook, advising business owners on how their friends can invite all of their Facebook friends to like their business page in one go. 

Whilst seemingly a good piece of advice, we are urging all small business owners to STOP and consider the implications of doing so of which they may not be aware of.

Whilst we aren’t quite accusing the Russian government of distributing this image to disrupt our economy, it could very easily have long lasting negative impacts on the individual small business owners who follow this advice and share it on in good faith.

In our opinion, it’s about as trustworthy for your business as the Momo Challenge is for your children.

 

You may have seen this shared on Facebook over the last few days.

We’re aware that the business owners following this advice are likely not be marketers or have any marketing experience. Many small business owners can not yet afford to pay agencies or specialists to manage their social media channels.

Whether it’s protein powder to get muscles or Juice Plus to make money, everyone loves the prospect of a ‘silver bullet’. The shortcut to success that requires minimum effort and gets maximum results. Unfortunately there are very few of these in marketing.

It is our position as a business, and my personal and professional opinion (I’ve got a good few letters after my name, experience under my belt and successes & failures to boot) that this technique should be avoided, here is why…

Facebook Optimisation

Facebook is continuously looking at your page and collecting data on who likes, follows and views it, and who engages with your posts. 

This gives Facebook an idea of who you page is targeted at and is most relevant to, and allows them to then place it in front of more people like that.

It will show in the crowded timelines of your followers friends when they engage and also show as a recommended page to the people similar to your followers.

By inviting all your friends, and then asking them to do the same (and potentially their friends to do the same) you are essentially approaching your marketing with a scattergun approach. Your page will be populated with people who are not relevant to your business  and will therefore be presented to more people who are not relevant to your business and not likely to ever use your service or buy your product.

You are essentially sending the wrong ‘signals’ to Facebook about who your customers are and therefore instead of presenting your page to your future customers, it’s showing it to a random hotch-potch of users. 

Think of it this way. Your friends list is made up of a variety of people, from your grandma or auntie, to unknown Thai women that for some reason you accepted back in 2008.

If you own a Male clothing store and you invite all of your friends, and bless your grandma she wants to help and likes the page, then inviting all of her friends…you are essentially telling Facebook that your page is relevant to Females over the age of 80.

Now throw into the mix all the other people that make up your friends lists on top of that, such as people you’ve met on holiday, neighbours etc. and you’re giving Facebook too many ‘signals’ for it to realise a pattern. Instead of presenting your page to a highly targeted audience of Men aged 18 – 30, it’s pushed out to every man and his dog, and his dogs cousin.

There’s not much going back from that, other than going through your page likes one by one and removing them. A time consuming and laborious task that most of you won’t likely know how to do. Even then there is no guarantee that this will fix the way Facebook ‘views’ your page and optimises it moving forward.

Reach & Engagement

Having lots of non-relevant people on your page will damage the engagement of your posts and reach of your marketing messages.

Let’s for arguments sake say that you’ve taken the advice from your well-intentioned friend and invited 3000 non-relevant people to your page, and a few of your friends have done the same and you’ve gained 1000 new likes on your small business page.

These people may have liked your page as a way to support you, but aren’t relevant and won’t ever use your business. They’ve essentially done this is a ‘one-time favour’ but they’re unlikely to engage with your business again. You’ve turned into just another page on their long list of hundreds of pages they’ve liked over the years.

Reach is the number of unique people who see a post or ad. 

Facebook changed the way its algorithm worked for business pages back in 2018, meaning that the average organic reach (ie. not paid for reach) of posts dropped from around 20-30% to around 6.5%. 

So for every 1000 people that like your page, on average only 65 people will see your post.

It’s a clever business model. Get the platform known and used by businesses big and small, show some great results and then change the way it works so to get anywhere near the same reach you’ll have to pay them money through the ads platform (Don’t even get me started on the boost button, that’s a whole article in itself).

It wasn’t all for monetary gain. As Facebook newsfeeds became more saturated with content, more pictures, more posts, more videos of cats playing the piano…it became difficult for organic posts to cut through the noise. 

The way to rectify this is to look more at what is relevant to the individual (think back to my first point about the signals being sent), to encourage people to pay to target their content at people who have shown an interest in certain criteria and most crucially to this article, to look at engagement on pages and posts.

You’ve just invited 3000 people and gained 1000 people. Only 100 of which are relevant or interested in what you have to say.

The other 900 will not like or engage with your posts or page again. Essentially telling Facebook your content is rubbish and not worth populating the timelines of your other page followers or their friends.

You’ve got a higher number of followers, but a less engaged audience. Your likes and engagement are weighed against each other and you’re considered to be lower quality. Your posts reach even less people and your page isn’t put in front of as many people as it was before.

 

Get advice from qualified experienced professionals where possible. Not all of them are this good looking as this bald chap unfortunately.

So what should you do?

If you’re going to invite your Facebook friends, you should only invite those who fit your target customer profile. Your what now?

We teach people how to identify and speak to their target audience by writing customer profiles. Identifying the demographics, psychographics and behavioural traits of the people most likely to benefit your business. That again is another article in itself and we’re happy to provide you with guidance on how to do it, but for brevity think of it as this…

  • Working out what your customer looks like…their age, where they live, how old they are, are they a man or a woman (or both, who knows in this day and age)
  • Working out what the customer wants…. what problems your service provides and what objections they may have to using your service.
  • Working out where your customer can be found…what social media channels do they use, what tv shows they watch, who influences them, what books or magazines they read.

This massive simplification of the process is all you need as a small business owner to identify who you should invite and what you should be posting to get them to engage. You aren’t spending thousands on ads or writing a strategy, but if you want to know how to do it properly then get in touch!

Using a beauty salon business or nail bar as an over simplified example:

  • Female Aged 18 – 35
  • Lives within 2 miles of Preston city centre.
  • Wants new acrylic nails for a night out at the weekend
  • Has reservations about the price and usually uses someone else so isn’t 100% sold on using you
  • Their usual salon is booked up and they need these for a night out in 2 days, you have availability
  • They use Facebook & Instagram multiple times a day
  • Read Women’s magazines such as Cosmo or Vogue
  • Influenced by their friends and people they know on social media – has seen your work on Instagram.

This provides you with a rough guide on who you should be inviting to like your page. You can now go through your friends list and invite people one by one, ensuring the closest fit to your customer profile.

It might take longer than ‘inviting all’, but it will yield better results, set your business up in the long run and is a hell of a lot quicker than removing 1000 random Thai women from your page in 6 months time. 

Some Other Ideas

There’s loads of other ways you can increase the number of people who like your page or gain additional reach.

Paid social advertisements are the best way to reach your customers in our professional opinion and experience.

Paid Social Ads

The best and most effective way is to use paid advertisements. Many small business owners will not have the skill set to do this effectively and may decide to stop after their first failed attempt. My advice, speak to a professional and get some advice. 

This is how Facebook generate 80-90% of their revenue, it’s the way they want you to use and therefore is the most effective way to reach your customers on their platform. 

Invest in your business and stop looking for the silver bullet of marketing. If it worked like that, everyone would be doing it. 

 

Competitions

Run incentivised competitions from your page that use your core offering/product/service as the prize. There’s no point giving away a holiday if you’re a pie shop. You will get lots of people entering but not many of them relevant. Use your prize to qualify the entrants as your target audience. Whilst the terms and conditions of Facebook forbid you from forcing an action in order to enter (although Facebook is awash with like & share competitions) there’s no harm in asking entrants to like your page as well.

Be careful you don’t fall foul of Facebook’s rules regarding competitions, read them here: https://www.facebook.com/policies/pages_groups_events/

Face-to-Face

As much as we make 96% of our revenue from digital marketing, we still can’t stress the benefits of face-to-face communication in building your brand and business. It isn’t a scalable solution ie. you can’t replicate it at large volume in a cost effective manner, but it could go a long way to building a core audience on your social channels.

Ask your paying customers to like your page whilst you are with them face-to-face and explain how it helps you. 

Counter

The Smiirl counter can be used to register your page likes and encourage people to like your social media channels.

If you want to take this one further and you have a brick and mortar business, you could even get a Facebook / Social Media Likes & Followers counter for your premises. We recommend the Smiirl counter, even if it is a little pricey at around £350.

See them here: https://www.smiirl.com/

 

 

 

We have one in the office that we use for campaigns to show how many people have given their data. It ticks over every 15 minutes to update the number and can be linked to your Facebook or Instagram account. People love the engagement of tools like this and will like your page just to see if it works!

 

Email

If you have customer email addresses in a database, why not ask them to go over and like your page? Provide a link directly to your Facebook page and give them a clear bullet pointed step-by-step on what to do (people need to be told exactly what to do on the internet) and why it would help you. Incentivise it if you can.

Website

Add a Facebook Like button to your homepage or blog content if it lends itself to it. 

Caveats 

There are of course caveats to every rule. Certain businesses and circumstances may lend themselves to mass inviting. 

It might work in some mass markets or in a localised area…but its risky.

If you are a local restaurant owner and your friends list consists of local people, it’s fair to say that they are relevant to your page and business. It’s a mass market, everyone needs to eat after all. Where that gets a little tricky is when you have people from out of the area or local people start inviting those from out of the area to like the page, there’s no control once it’s left your hands. 

 

Have we ever used the invite all feature? Yeah!

There is some limited benefit to having page likes. They are a vanity metric in the most part and provide a level of social proof. When people see a page with 200 likes they trust it more than one with just 5 likes. It’s a psychological principle used extensively in marketing.

We are forever setting up small business pages to test campaigns or run paid campaigns either to establish new businesses ourselves or test the effectiveness of campaigns for our clients. We usually set up these pages, run a campaign for a month and close them down.

In order to get a volume of likes and quickly, we sometimes invite our personal contacts or ‘acquire’ likes from elsewhere. It doesn’t matter, because we aren’t using the pages for organic reach and we know we’re deactivating the page in the near future.

There’s likely other caveats and circumstances where using the invite all feature works and is a good idea, we just aren’t sure what they are. What we do know is they are in the minority and for most of you, you shouldn’t be doing it.

Remember people, this is the internet. People will share false information for a laugh or maliciously. Others will blindly share pictures and posts in an attempt to be helpful without checking the validity of the information they are providing.

Next time you see an image like this sharing advice for your small business, especially marketing, please please please come and speak to me or one of the team. We won’t charge you for a quick bit of advice or to provide an opinion if you’re a small business owner.

We actively support small business owners and especially those across the North of England. If we can help and even have a tiny impact and it doesn’t take too much away from our own business, why wouldn’t we help someone out who needs it?

 

Give us a shout on Hello@InvokeMedia.co.uk 

 

Jack Barron

Director

Invoke Media

01772 921 109

 

*My experience…9 years digital marketing, 15 years overall marketing & promotions. 1st Class Bachelors Management Degree (Hons) and MSc in Marketing Communications from UCLan and MMU respectively.
15 years experience running my own business. Several failed entrepreneurial attempts. Personally managed approx £9 million on paid digital ads. I’m a dog lover and therefore trustworthy.

Invoke Media Celebrate Collaborative Success of Landmark Local Event

Preston based marketing agency Invoke Media are celebrating a quadruple win after last week’s successful Prestfest event on Preston Flag Market.

The annual event is organised by the North & Western Lancashire Chamber of Commerce’s Preston Business Improvement District (BID), with the intent of bringing thousands of party goers into the city centre to stimulate the night-time economy & celebrate the coveted purple flag accreditation.

This year’s sell-out event has surpassed all previous years in terms of attendance, economic impact and customer feedback.

The planning and execution of the event has been led by Preston BID, alongside a careful selection of expert providers from the Preston and Central Lancashire area.

Invoke saw three of our key clients involved in the event. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency.

In addition to client involvement, Invoke Media took the marketing lead for the event for the third year running, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support; helping Preston BID sell 95% of its online tickets before the event.

Jack Barron, Invoke Media

Jack Barron, Director of Invoke Media said:

“It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”

He continued:

“The main reason we moved Invoke Media to Preston from Manchester was to support and be a part of the development & investment that is happening in our city, my hometown. It’s events like this, local collaboration and hard working organisations like Preston BID that are driving growth and making us a true contender in the region, we can’t wait until next year”

Mark Whittle, Manager of Preston BID said:

“Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.”

The event has been authorised by BID members to return in 2020, with Invoke already lodging an interest to once again take up the marketing function for the event and continue the longstanding good relationship with the North & Western Lancashire Chamber of Commerce.

Invoke Media wins marketing contract for headline Preston event

Preston marketing agency Invoke Media wins event marketing contract for third year running.

It has been announced that Cotton Court based Invoke Media have secured the digital marketing contract for the Prestfest event on Preston’s Flag Market, for the third year running.

The annual event arranged by Preston Business Improvement District (BID), is one of the many projects & events they operate to stimulate the local economy and engage businesses and consumers alike.

This year’s event sees the Flag Market turn into a concert arena and international iconic DJ’s David Morales, Felix Da Housecat & Judge Jules take to the stage in front of thousands of Prestonians, supported by local talent Mark Freejack and Chris Hunter.

The announcement comes amid a series of high profile wins for Invoke Media, who have recently secured the marketing contract for the San Marco Group of restaurants, and a major national deal with The Think Money Group.

Jack Barron, Director of Invoke Media said:

“We operated from Manchester City Centre for a number of years before moving back to my hometown of Preston. The last 12 months have been about expanding our local influence, building our networks and doing outstanding work for local clients.

Whilst we aren’t forgetting about clients in other areas of the northwest and nationally, we certainly buy in to & support the development of our city and local area, and we’re proactively looking to work with local businesses to better their business & our city as a whole. This project is perfect example and opportunity to do just that.”

The sell-out event is held on Preston’s Flag Market

Mark Whittle, Preston BID Manager added:

“We’ve got some great marketing & digital talent in Preston, and it’s always difficult to decide who would be the best fit for a project with so much choice.

We engaged Invoke Media this year as a direct result of the great work they’ve done for the previous two events, and on a number of other projects they’ve completed for us.

Jack & his team understand us as an organisation and our objectives. They know events, and they certainly know marketing. We’re looking forward to working with them once again”

2018’s event attracted thousands from across the region

Jack added:

“From a personal perspective this is an amazing opportunity. We’ve marketed these events for the last two years, but this one is especially exciting.

I can directly attribute my route into marketing from when I started DJing, promoting and running dance music events in my teens. I grew up idolising DJs such as David Morales & Felix Da Housecat, and used to listen to Judge Jules every week on BBC Radio 1. Mark Freejack and Chris Hunter are two local heroes in their own right and people who’ve supported myself & many others over the years. It’s an honour to be a part of this project and we won’t disappoint.”

Invoke have also recently completed a project for the BID Preston brand ‘Preston At Night’, rebuilding compliant marketing assets post-GDPR, that will be utilised for the first time in this campaign.

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Messenger Marketing

Lead Generation & Conversion

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy, paid social advertisements & lead generation, they service a range of local and national clients across both B2B and B2C markets.

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109

Invoke Media partners with local hospitality heavyweights

Invoke Media announces a major client win, securing the digital marketing contract for The San Marco Group of restaurants.

The family owned and operated group of Italian restaurants have a footprint across the Central Lancashire area, operating five highly successful established restaurants and bars.

Since late January, Invoke have been providing marketing consultancy services to the group and each establishment individually, as well as implementing a social media and email marketing strategy.

Understanding the importance of maintaining a clear & engaging online presence, the group approached Invoke to pitch a proposal for the future marketing of each restaurant and the group as a whole; with Invoke revelling at the opportunity to work with such a respected brand.

 

Invoke Media Director Jack Barron says…

“This is a great opportunity for both businesses. We’ve had some interesting discussions on how to progress the brand online and we’re excited at the results of those conversations.

The strategy is sound, aligned with the prestige of the San Marco brand and is aimed at engaging an already loyal customer base, as well as attracting new customers who haven’t had the pleasure of dining with them yet.

I have personally been eating at restaurants from across the group since I was knee-high, so I fully buy into what they stand for and am already a strong brand advocate. I’m also looking forward to passing off regular meals out as market research that’s for sure. I really didn’t need any more excuse to go to Angelo’s or Stratos after work.”

 

Invoke Media’s Jack Barron (left) and San Marco Director Carlo Bragagnini (right)

 

San Marco Director Carlo Bragagnini says…

“We’ve tried numerous approaches to our digital marketing over the years and understand the importance of not only maintaining our online presence, but driving forward with new tactics and techniques.

We’ve had some great success at doing this over the years but it’s hard work keeping on top of the latest developments and implementing them effectively. We felt that it was time to bring in the experts, and had contact with a number of marketing agencies.

Invoke came highly recommended by a number of close contacts and we felt that their proposal was by far the most aligned with where we want to be and the brand overall.”

The partnership comes amid a series of high profile local client wins for Invoke, having only moved their operation back to Preston from Manchester earlier on in 2018.

 

All online marketing for the group will now be managed by Invoke, with brands coming under their remit including:

The San Marco Group

Trattoria San Marco

Angelo’s

Pinocchio’s

The Italian Orchard

Stratos

Services Provided:

Marketing Consultancy

Paid Social Advertisements

Social Media Management

Email Marketing

 

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy and paid social advertisements, they service a range of local and national clients across both B2B and B2C markets.

 

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109

SMEs: Do you know well your marketing is performing?

One of the main benefits of digital marketing in comparison with traditional marketing & media channels is readily available & accurate data on performance.

Many forms of traditional marketing rely heavily on assumptions, presumptions or sample data.

How many customers not only saw, but took action from your last newspaper or magazine advert? How many people screwed up your latest flyer and how many took notice? It’s not impossible to gauge, but it’s certainly very difficult and not very accurate.

The rise of digital mediums provided marketers and business owners alike, with rich actionable data in realtime. It’s an absolute dream for gauging success, tracking return on investment & gaining customer insight.

 

The Benefits

  • Insight into customer behaviour
  • Understand who your customers actually are
  • Track R.O.I. from different campaigns
  • Understand the value of each customer
  • Establish the cost of winning new customers
  • Make informed business decisions

 

The Problem

As digital marketing platforms evolve and become more complex, so too can the data they provide.

It’s very easy to be blinded by science, overwhelmed with insights or just not know which of the thousands of tools out there are best suited for your needs.

Even if you’re an experienced marketer, it can be hard to make sense of the data in front of you. Even more so if you’re the owner or operator of an SME with limited experience in analytics or marketing reporting. 

The Solution

Establishing Key Performance Indicators (KPI’s) and reporting metrics are an important first step. They help you filter out the noise of data overload and concentrate on the information that matters to your business.

Work out what matters to you, whether it’s how people people view your website each month, the number of enquiry forms you receive or calls received from your website; establish the criteria that you’re going to measure your success from.

Once you’ve established what it is you want to track, set the parameters to gauge your success and have filtered out the noise, it’s time to get to it.

Set the time frame that you want to measure your marketing performance from and start reporting! We usually find that monthly report (from the 1st day of the month to the final day of the month) is more than sufficient for most businesses we work with.

 

How To Go About It

If you’re pulling data from different sources you’re going to want to use one common means of storing it, for ease of accessing and comparison. Traditionally we used to use an Excel Spreadsheet, but we’d highly recommend you consider using Google Sheets if you’re a small business.

Not only does this allow you the ability to share an editable document with other members of the team, you’ll be able to create visually appealing charts and graphs to make the data easier to understand and translate.

Include the KPI’s and metrics you established earlier on, and get inputting that data!

 

Finally

Inputting your marketing metrics can be time consuming but it’s an important part of any marketing campaign or overall strategy.

If you don’t know how well (or badly!) you’re doing, you can’t test, adjust and pivot accordingly. How will you know if your Google Ads are worth the money you’re investing, or whether the time spent on writing your blogs is having a positive effect?

We’ve included monthly reporting as one of the key services in our marketing support packages for small businesses.

We’ll provide you with a monthly marketing report that brings together all of the data from across your marketing channels and put it into a visually appealing, easy to understand report so you can measure the R.O.I. of your financial and time investment.

For those that don’t want all of the benefits that our marketing support packages offer, we also offer the monthly reporting as a separate low-cost service for SME’s! Get in touch and we’ll be happy to help.

 

Jack Barron

Managing Director – Invoke Media

 

Marketing Support: What kind of problems do we solve?

Our marketing support packages are designed to help small businesses access the high quality marketing they need to succeed. You’ve seen what’s included in the packages, but you’re probably wondering what kind of problems we can solve. Here’s a list of some of the most common problems and challenges that we solve for our marketing support customers…

Customers

 

Finding new customers

You may have a brilliant concept, provide exceptional service and having raving reviews, but none of that means anything unless you’ve got a flow of new customers to compensate for the natural churn of your customer base. We can show you how to find, attract and convert prospects and leads into paying customers using multiple marketing channels.

Retaining existing customers

Whether they turn to the competition, go out of business or just don’t need your services anymore, there’s always going to be a natural churn of your customer base. That doesn’t mean you shouldn’t take action to make sure that churn is kept to a minimum. We can help you identify and implement strategies that keep your customers engaged and onboard!

Maximising profit from existing customers

It’s usually cheaper and less time intensive to maximise profit from existing customers than from winning new customers alone. They already trust your business and spend money with you, and the cost of marketing is considerably less. We’ll help you identify opportunities to maximise profit from your existing customer base.

Leveraging customers for reviews & referrals

Social proof is the perfect way of easing uncertain customers minds and building enough trust in your business to purchase. Whether it’s a customer review, testimonial or warm introduction, you’re more likely to secure someones custom if they trust you can do the job; seeing you’ve done that for other people is the perfect way to do that. We’ll help you leverage existing customers to build trust with new prospects.

Creating content that your customers will love

Creating relevant website, social media or marketing material content that engages your audience is the perfect way to build relevance & trust with prospective or existing customers, removing uncertainty as to whether to use your service or purchase your product. By understanding your customers, how they behave and how they think, we can help you establish what your customers want to see or hear.  

 

Time

Effective & efficient use of time

When you aren’t fully immersed in an industry or something isn’t your speciality, it can be difficult to know where to spend your time and effort. As the old adage goes ‘time is money’, and aside from being frustrating, spending time on unnecessary tasks will have a direct financial implication on your business. We’ll help you regain your time, meaning you can concentrate on the areas of the business that need your attention the most. We’ll do this by taking on some of the technical or specialist elements of your marketing (dependent on your package) or by giving you an understanding of what areas you should prioritise.

Money

Save Money

Spending money on unnecessary marketing, using irrelevant channels and incorrect practice all cost your business money. We can advise you on the right way to market your business, or depending on the level of package you subscribe to, can even implement it for you.

Investing in the right areas

By understanding the return on investment you get from the different areas of your business and marketing, you can make informed decisions on which areas are best to invest your budget. We can help you establish what is making you the most money, and make recommendations on how to make more.

 

Marketing Support: What kind of questions do we answer?

The consultancy sessions and monthly reports provide valuable insight into where your business, customers and competitors are at the present, so you can make educated and informed decisions on how to move your business forward into the future and achieve your goals. But what kind of questions could we answer? Whilst this list isn’t exhaustive, these are some of the common questions that we answer….

 

About Your Customers

At the core of every marketing strategy, plan, campaign and successful business is an understanding of the customer.

 

Who are my customers and where can I find them?

We help people identify who their customers are, what they like, their behaviours and how to target them with relevant marketing messages.

What do my customers want to see or read on my website?

Start creating content on your website that attracts new prospects and keeps existing ones coming back. We can help you identify what your customers want to see, hear or read.

What types of things are my customers searching for to find my website or the websites of my competitors?

We look at how people use search engines to find your website and those of your competitors.

 

About Your Time

Wasted time is missed opportunity and money lost. Value your time, use it effectively & efficiently.

 

What social media platforms should I concentrate my efforts on?

With so many social media platforms out there, it’s difficult to know which ones are worth spending your time and energy on. We can help you decide which will provide the most opportunity and best return.

What areas of marketing would be most beneficial for me to spend my time learning about?

Identify which areas are marketing are most relevant to your business and industry and therefore most worthwhile to familiarise yourself and learn about.

What things can I do to minimise the time I spend on marketing?

If you aren’t a marketer or there aren’t many people in your business, then you’re going to want to make sure you spend your time effectively and efficiently. We can help you do that.

When should I delegate my marketing or outsource?

There is no end of agencies and consultants vying for your business…but do you need them? We’ll help you assess which parts of your marketing you should outsource (if any) and who would be most suitable.

 

About Your Website & Social Media

Understanding your online presence and how effective it is.

 

Who is visiting my website and what are they doing?

Find out how many people are coming onto your website, who they are and what they’re doing when they are there.

How are people finding my website?

How are your customers finding your website and what can you do to help more people like them find you.

What can I do to generate new leads and customers from my website?

We can help you make tweaks and changes to your website and the way it is presented so it is best suited to generating you more leads, enquiries and sales.

How many people see my business each day, week or month?

Find out exactly how many people are seeing your business online across your website, social media and other channels.

 

About Your Competitors

Knowing what your competitors are doing and how they’re trying to compete with you can help you with your own plans and campaigns.

 

What are my competitors doing?

Get an understanding of what your competitors are doing and prepare or react accordingly.

How are my competitors marketing their business?

What are your main competitors doing to attract new customers? Are they running ads online? If so where and what messaging are they using?

What are they charging?

What are your competitors charging

How are people finding them online?

How many people are visiting your competitors websites and how are people finding them.

Your Money

Have an understanding of where your money is best spent and which areas of marketing are going to give you the best return on investment.

 

Which marketing channels should I be using?

Which marketing channels and mediums are the most appropriate and best use of resources.

Should I use traditional or digital marketing? Or both?

Should you be marketing online or using traditional methods? We’ll help you make the decision on how best to market your business to your customers.

What should I be doing to get more customers?

What can you do to attract and convert more customers. We’ll give you recommendations on how best to win more customers.

What can I do to make more money from existing customers?

It’s often considerably cheaper to market to and maximise profit from existing customers rather than find new ones. We’ll help you work out how to do that.

What return on investment am I getting from my marketing?

What return on investment are you getting from your marketing channels, platforms and campaigns? Let us help you establish what marketing is working and worth it, and which isn’t.