Invoke Media Commission Sleep Experts For Team And Clients

Preston Marketing Agency Invoke Media Invest In Expert Sleep Consultation For Staff & Clients.

Cotton Court Business Centre based Invoke Media has commissioned sleep experts Sleephubs to undertake an assessment of their team and clients. Participants will conduct an online sleep checkup and a week-long sleeping habits evaluation, before undertaking the scientifically-backed Somnify course to improve the quality of their sleep.

The move comes as Invoke Media takes a more proactive approach to the wellbeing of their team and clients, as part of their new wellness initiative. Employees already benefit from free gym memberships, and there are future plans to expand the support provided to staff and acknowledge the link between physical and mental health.

Lack of sleep can cause serious health issues and reduce productivity

Invoke Media Director Jack Barron said:

“The health benefits of sleep can not be underestimated, both physical and mental. Employers have a legal and moral obligation to the health and wellbeing of their team, and with the direction that legislation is taking, that obligation will only increase. Sleep is however often overlooked when it comes to company wellbeing and health policies.

Sleep is crucial to our mental health, physical recovery, memory formation, productivity and overall health and wellbeing. It should be at the top of every employer’s agenda, if not out of the goodness of their heart, for the benefit of their bottom line.

Tired people make mistakes, take more days off and produce less work at a lower quality than those who are properly rested. It’s time we acknowledged sleep and the impact it can have on business, big or small”.

Economists predict that poor sleep accounts for 200,000 lost working days each year. That, combined with the negative impact on productivity, amounts to an estimated annual loss of £40bn to the UK economy, that’s around 2% of GDP. 

The impact on business is clear, but the impact on individual health and wellbeing is staggering. Sleep is a biological necessity and short sleep predicts a short life according to neuroscientist and sleep expert Matthew Walker. Along with increased mortality, there is an increased risk of cancer and Alzheimer’s, negative effects on the immune system and poor mood regulation. With the World Health Organisation classing night-time shift work as a probable carcinogen, the problem is clear. 

Invoke director Jack, who is currently studying for a Masters in Psychology at the University of Central Lancashire has a personal interest in the topic. He said:

Invoke Director Jack Barron

“I’ve undertaken my latest masters degree with a keen interest in cognition, memory, habits, sleep and productivity. As someone that generally gets no more than 5 hours sleep a night, I know I am doing myself and my business a disservice and I’d like to lead the way locally in putting sleep and positive foundational habits at the top of the business agenda.

After visiting the Sante Group, a health, wellness and employee benefits business based in Fulwood, and seeing their attitude to wellbeing, I’ve decided to make proactive movements with my own business. I don’t just want it to stop at our team, I’m opening this up to our family of clients and I’d like to offer two spare spaces to Lancashire business owners and entrepreneurs free of charge, to hopefully help them and their businesses too”. 

The course, which is fully funded by Invoke Media costs around £150 per person, leverages the knowledge and experience of an international team of sleep experts. 

Participants will attend a one-hour event at Cotton Court on the 3rd of March, where they will be briefed by Sleephubs founder Charlie Oulton. They will then track their sleep habits for a week, before submitting their results and receiving an online consultation with the Sleephubs experts. Finally, they will undertake a bespoke course over a number of weeks, which experiences success rates of over 80%.

If you would like to apply for one of the two places, you must be a Lancashire based business or entrepreneur and be available to attend the event on the afternoon of 3rd March. 

You will first need to undertake the free Sleephubs checkup at sleephubs.com/checkup-about and then send a screenshot of your results to hello@invokemedia.co.uk 

Further Information

Invoke Media is a marketing agency based at Preston’s Cotton Court Business Centre after moving from Manchester in 2018. The boutique agency boasts local clients such as the San Marco Group of restaurants, healthcare insurance provider Nugent Sante and the North and Western Lancashire Chamber of Commerce.

Press Contact:

Kirsty Doyle, Marketing Executive

Email:

Kirsty@Invokemedia.co.uk

Telephone:

01772  921 109

Check Yourself and Practice What You Preach

How many times have you given a piece of advice to a friend, to then not follow it yourself when the time comes?

I don’t have enough fingers and toes to add those occasions up, and I’m going to be bold and say that the same could be said for most people. The fact is, it’s very easy to give advice in hindsight or from an objective viewpoint, but when you’re in the ‘here and now’ or heavily involved in something it’s a completely different matter. It’s almost as though we’re blind to our own reasoning and common sense.

We’re All Hypocrites

The fact is, we’re all hypocrites to some degree, not one of us is perfect. I’ve done things that are so completely out of line with my morals and views it has shocked me, and I’ve made decisions that feel like they were made by a completely different person. When this happens you get that uneasy feeling, like everything in your mind is misaligned…that’s a psychological phenomenon known as Cognitive Dissonance. 

It’s the stress you experience when you realise you hold two contradictory beliefs or values, or have done something against what you believe. It’s your mind trying to make sense of what you’ve done justify your actions to make yourself feel easier and balance out the uneasiness. I’ve had it this week.

Being self-aware and accepting that you don’t always follow your own rules and morals is healthy. When you feel that cognitive dissonance discomfort and try to justify what you’ve done, or not done, you have a choice. You can make excuses or you can take stock of the situation and hold yourself accountable. If you choose the latter and acknowledge the problem, you’re taking steps to stop it happening again and you’re learning from your mistakes. I believe it’s a crucial part of having a growth mindset.

I’m going to bring this back to business now before I start incriminating myself or ruin any friendships, but the idea is the same.

Over the years as a marketing consultant, I’ve given loads of great advice to clients, and it’s worked. I’ve leveraged years in the industry and a masters degree in Marketing to provide the best advice and solutions for people. That has continued as the business has grown and the team has expanded to create the boutique marketing agency we now operate here in Preston. But do I always follow it?

In short, no. 

Jack Barron, Invoke Media Director and Self-Confessed Hypocrite

I’m passionate about the work we do for our clients and the results we create, but being caught in the ‘here and now’ of those campaigns has meant that my own business has suffered and we’ve not done some of the basic things that we advise and execute for our customers, and that bothers me. 

We manage many social media channels on behalf of our clients and promote the benefit of regular posting of quality content, but if you were to look at our own Facebook Page for example, you will notice that we went through most of January without a post. Now that could partly to be with a great festive period and the extremely long hangovers I’m cursed with these days, but it’s not aligned with what we believe and what we advise.

Google Reviews….we generate thousands of reviews on Google, Trustpilot and Tripadvisor for clients, but our own reviews are limited, to say the least. The important thing is they’re all five-star reviews, but still…we should be practising what we preach and provide to our clients.

It’s About Trust

It’s more than just having a growth mindset and feeling good about the things we do though…it comes down to authority and leading by example. How can our clients have trust that we will provide the results they need if we aren’t demonstrating them ourselves? Anyone can share marketing advice, it’s easily found on the Internet, but are they actually able to execute it and are they practising it themselves? It’s about the proof in the pudding, and leading by example…something I have always prided myself on. 

A few weeks ago I conducted a competitor analysis for a client and identified some issues with their Google My Business listing. Living by our core values I thought I would hold myself accountable and check our own with the same competitor analysis framework. To my dismay, it had our Manchester phone number, old images and other wrong information. The cognitive dissonance kicked in, I tried to internally justify why it hadn’t been updated and started to look for people to blame, but I checked myself and remembered that the buck always stops with me…and in fact, it’s my job to sort it anyway. I fixed it there and then, and in doing so have seen a marked improvement. 

The fact is, we are never going to fully live by the advice or morals that we think that we abide by. Life is complicated, so is business. We get carried away with the day-to-day and forget some of the foundations of who we are or what we do. The important thing is understanding that this happens and acknowledging it when it does so that you reduce the chances of it happening again or mitigate its effects. 

Taking Action

I now dedicate one day per month to checking everything we do…from going through our subscriptions to auditing our website and checking our Facebook Page is up to date. The ‘Do Not Disturb’ sign goes on the door, the blinds go down and my email alerts are turned off. That’s my excuse anyway, my Internet history might tell a different story. I joke. I go through it all, and I always find something that needs changing or could be improved.

What I’m trying to get at is, if you don’t practice what you preach and hold yourself to account…how will your customers trust that you’re as good as you say you are? How can you do a good job for them when you can’t do it for yourself? Take the time to step back and look at your own business, hold it to the same scrutiny as you would a competitor or customer and make the necessary changes. Do it regularly. 

Practising What I Preach – My Promise to You

I’m going to practice what I preach in this very blog and make some public commitments that I/we as a team can be held accountable for:

  • At the time of writing, we have five 5* Google reviews. By the end of March 2020, we will have increased that to a total of fifteen genuine 5* reviews.
  • We will have posted at least 3 times per week on Facebook, LinkedIn and Twitter, without sacrificing quality.
  • I’ve been wanting to run a marathon for years, I will have booked on a full marathon for some time in 2020 by the end of February.

Feel free to hold me to account and pull me/us up if we don’t.

 

Contact us: Hello@invokemedia.co.uk

 

Jack Barron

Director

Invoke Media

01772 921 109

Invoke Media Retires Flagship Virtual Marketing Service

Invoke Media Retires Flagship Virtual Marketing Service

Preston based marketing agency retires its successful consultancy service 

Preston based marketing agency Invoke Media have announced that they are retiring two popular services to make way for strategic growth. 

The Virtual Marketing Director and Virtual Marketing Manager services provided businesses in the North of England with marketing director or manager level support at a fraction of the cost of hiring; embedding a member of the Invoke staff with an existing business marketing team for a set number of days each month to support campaigns or upskill existing talent.

The service which has proven extremely successful has been running for two years, servicing clients across multiple industries, but is now being retired to make way for new services and to react to market demand.

Invoke Media director Jack Barron explained:

Invoke Director Jack Barron Consults with Client

“We’ve been running the virtual marketing services for a couple of years now and they’ve been a great way for us to support businesses across the region. We have recently undertaken a strategic review and assessed the needs of the market, culminating in our ‘Invoke 2020’ initiative. 

It’s an exciting initiative for us with some great opportunities for local business, making Artificial Intelligence, Messenger Marketing and Lead Generation available to businesses of all sizes. 

Unfortunately, in order to bring in the new, we need to do away with the old and retire some of our legacy services. This isn’t just to free up capacity, but also to account for the changing nature of the market, and where we sit as a business within that market”.

In recent years Invoke has led the way with innovative messenger marketing campaigns across multiple industries, and have recently delivered a campaign that utilises artificial intelligence to handle customer service enquiries and secure bookings. 

Existing users of the virtual marketing services being retired will not be affected, with the option being provided to switch to a new service when their agreement is due for renewal. 

A press release to mark the launch of a new suite of services is expected soon.

Further Information

Invoke Media are a marketing consultancy based at Preston’s Cotton Court Business Centre, having moved from their Manchester base in 2018.

Specialising in consultative strategy, paid social advertisements & lead generation, they serve a range of local and national clients across both B2B and B2C markets.

 

Press Contact:

Jack Barron, Director

Email:

Jack@Invokemedia.co.uk

Telephone:

01772  921 109