Invoke Media: A Brief History
Today we are celebrating 6 years of Invoke Media…kind of.
Much like the queen, we’ve actually got two birthdays. The day we started trading, and the day we became incorporated as a limited company, which as it happens was the 1st August 2013.
Our story has previously been untold, and to be honest there’s probably not that many people interested…but allow us to be self indulgent for a day. It is our birthday after all.
2009-2010: The Planning Years
The idea for the business came way back early in 2010, in a remote patrol base in Helmand Province, Afghanistan. An unusual starting for the business to say the least, but our director was serving and in his down time came up with the ideas and plans for the business & the events that it was to organise and market.
Having been involved in the planning and promotion of events before and during his service, he made the decision to return to ‘civvy street’, attend university and concurrently set up business to organise and consult on events marketing. A prospectus was sent out and ideas for successful events to come were thrashed out in the sweltering heat of Southern Afghanistan.
2011 – 2013: The Early Years
The first 18 months were spent working closely with local licensed trade, UCLan Student’s Union and numerous small businesses in the Preston area. There were many successes, many more failures but things generally were going well.
It was on 1st August 2013 that the business was incorporated on the advice of our accountants (who we still work with to this day) Woodville Accountancy. Being a limited company gave us more legitimacy and our client base grew. Rebel Marketing & Promotions Ltd. was born.
2013 – 2015: The Formative Years
Our client base diversified and we cut our teeth in new industries, with the business moving away from events and licensed trade (for the most part). We honed our skills in lead generation, paid social and PPC. Our reputation grew and after a successful consultancy project disaster struck!
Our director was headhunted by an agency in Manchester. He became a director in that business and for a short period, Rebel Marketing as it was then known, became dormant.
2015 – 2018: The Birth of Invoke Media
Whilst working in a busy Manchester agency was exciting, the clients considerably larger and well known, and the Manchester lifestyle extremely appealing; our director decided to return to his passion and reignite the entrepreneurial freedom of working for himself.
He left the agency and reactivated Rebel Marketing, with several key clients moving over to the business.
Rebel Marketing was born in and branded for a different client base and in a different time, it was time for something new. So in 2015 Invoke Media was born.
Over the next 3 years the business went through highs and lows, expanding and contracting, moving with the market and developing its offering.
Old skills were honed to perfection, new skills were learned and new strategies and tactics were innovated.
In this period over 6 million pounds of customer ad spend was spent, new industries explored and a solid reputation was developed.
2018 – 2019: The Return & Rapid Growth
Once again our director was offered a directorship in another business, a business centre located in Preston, his home town. Learning from the mistakes of previous years, the role was time limited and the focus was clear…Invoke was to be the priority.
In the immediate 6 months after taking up this role, something became clear…Preston had changed.
The development and investment in the city was impressive, the attitudes & success of local businesses was positive and entrepreneurial spirit plentiful.
In summer of 2018 Invoke Media streamlined its operations, closed up shop in Manchester and moved to Cotton Court Business Centre in Preston.
Becoming an active player in the local business landscape, expanding & developing networks and securing multiple key accounts, revenue has nearly quadrupled. A testament to the thriving business ecosystem, positive attitudes and support being provided in the Central Lancashire area.
The addition of hospitality and recruitment wings of the business is well underway after a series of high profile wins and successful campaigns. With the team growing and 2020 looking to be another record year for the business.
So today we celebrate 6 years of being a legal entity, highs, lows, successes & failures. We look forward to another 6 years of marketing excellence in a city that is going from strength to strength.