The consultancy sessions and monthly reports provide valuable insight into where your business, customers and competitors are at the present, so you can make educated and informed decisions on how to move your business forward into the future and achieve your goals. But what kind of questions could we answer? Whilst this list isn’t exhaustive, these are some of the common questions that we answer….
About Your Customers
At the core of every marketing strategy, plan, campaign and successful business is an understanding of the customer.
Who are my customers and where can I find them?
We help people identify who their customers are, what they like, their behaviours and how to target them with relevant marketing messages.
What do my customers want to see or read on my website?
Start creating content on your website that attracts new prospects and keeps existing ones coming back. We can help you identify what your customers want to see, hear or read.
What types of things are my customers searching for to find my website or the websites of my competitors?
We look at how people use search engines to find your website and those of your competitors.
About Your Time
Wasted time is missed opportunity and money lost. Value your time, use it effectively & efficiently.
What social media platforms should I concentrate my efforts on?
With so many social media platforms out there, it’s difficult to know which ones are worth spending your time and energy on. We can help you decide which will provide the most opportunity and best return.
What areas of marketing would be most beneficial for me to spend my time learning about?
Identify which areas are marketing are most relevant to your business and industry and therefore most worthwhile to familiarise yourself and learn about.
What things can I do to minimise the time I spend on marketing?
If you aren’t a marketer or there aren’t many people in your business, then you’re going to want to make sure you spend your time effectively and efficiently. We can help you do that.
When should I delegate my marketing or outsource?
There is no end of agencies and consultants vying for your business…but do you need them? We’ll help you assess which parts of your marketing you should outsource (if any) and who would be most suitable.
About Your Website & Social Media
Understanding your online presence and how effective it is.
Who is visiting my website and what are they doing?
Find out how many people are coming onto your website, who they are and what they’re doing when they are there.
How are people finding my website?
How are your customers finding your website and what can you do to help more people like them find you.
What can I do to generate new leads and customers from my website?
We can help you make tweaks and changes to your website and the way it is presented so it is best suited to generating you more leads, enquiries and sales.
How many people see my business each day, week or month?
Find out exactly how many people are seeing your business online across your website, social media and other channels.
About Your Competitors
Knowing what your competitors are doing and how they’re trying to compete with you can help you with your own plans and campaigns.
What are my competitors doing?
Get an understanding of what your competitors are doing and prepare or react accordingly.
How are my competitors marketing their business?
What are your main competitors doing to attract new customers? Are they running ads online? If so where and what messaging are they using?
What are they charging?
What are your competitors charging
How are people finding them online?
How many people are visiting your competitors websites and how are people finding them.
Have an understanding of where your money is best spent and which areas of marketing are going to give you the best return on investment.
Which marketing channels should I be using?
Which marketing channels and mediums are the most appropriate and best use of resources.
Should I use traditional or digital marketing? Or both?
Should you be marketing online or using traditional methods? We’ll help you make the decision on how best to market your business to your customers.
What should I be doing to get more customers?
What can you do to attract and convert more customers. We’ll give you recommendations on how best to win more customers.
What can I do to make more money from existing customers?
It’s often considerably cheaper to market to and maximise profit from existing customers rather than find new ones. We’ll help you work out how to do that.
What return on investment am I getting from my marketing?
What return on investment are you getting from your marketing channels, platforms and campaigns? Let us help you establish what marketing is working and worth it, and which isn’t.