Our marketing support packages are designed to help small businesses access the high quality marketing they need to succeed. You’ve seen what’s included in the packages, but you’re probably wondering what kind of problems we can solve. Here’s a list of some of the most common problems and challenges that we solve for our marketing support customers…
Finding new customers
You may have a brilliant concept, provide exceptional service and having raving reviews, but none of that means anything unless you’ve got a flow of new customers to compensate for the natural churn of your customer base. We can show you how to find, attract and convert prospects and leads into paying customers using multiple marketing channels.
Retaining existing customers
Whether they turn to the competition, go out of business or just don’t need your services anymore, there’s always going to be a natural churn of your customer base. That doesn’t mean you shouldn’t take action to make sure that churn is kept to a minimum. We can help you identify and implement strategies that keep your customers engaged and onboard!
Maximising profit from existing customers
It’s usually cheaper and less time intensive to maximise profit from existing customers than from winning new customers alone. They already trust your business and spend money with you, and the cost of marketing is considerably less. We’ll help you identify opportunities to maximise profit from your existing customer base.
Leveraging customers for reviews & referrals
Social proof is the perfect way of easing uncertain customers minds and building enough trust in your business to purchase. Whether it’s a customer review, testimonial or warm introduction, you’re more likely to secure someones custom if they trust you can do the job; seeing you’ve done that for other people is the perfect way to do that. We’ll help you leverage existing customers to build trust with new prospects.
Creating content that your customers will love
Creating relevant website, social media or marketing material content that engages your audience is the perfect way to build relevance & trust with prospective or existing customers, removing uncertainty as to whether to use your service or purchase your product. By understanding your customers, how they behave and how they think, we can help you establish what your customers want to see or hear.
Effective & efficient use of time
When you aren’t fully immersed in an industry or something isn’t your speciality, it can be difficult to know where to spend your time and effort. As the old adage goes ‘time is money’, and aside from being frustrating, spending time on unnecessary tasks will have a direct financial implication on your business. We’ll help you regain your time, meaning you can concentrate on the areas of the business that need your attention the most. We’ll do this by taking on some of the technical or specialist elements of your marketing (dependent on your package) or by giving you an understanding of what areas you should prioritise.
Spending money on unnecessary marketing, using irrelevant channels and incorrect practice all cost your business money. We can advise you on the right way to market your business, or depending on the level of package you subscribe to, can even implement it for you.
Investing in the right areas
By understanding the return on investment you get from the different areas of your business and marketing, you can make informed decisions on which areas are best to invest your budget. We can help you establish what is making you the most money, and make recommendations on how to make more.