Our marketing support packages are designed to help small businesses access the high quality marketing they need to succeed. You’ve seen what’s included in the packages, but you’re probably wondering what kind of problems we can solve. Here’s a list of some of the most common problems and challenges that we solve for our marketing support customers…

Customers

 

Finding new customers

You may have a brilliant concept, provide exceptional service and having raving reviews, but none of that means anything unless you’ve got a flow of new customers to compensate for the natural churn of your customer base. We can show you how to find, attract and convert prospects and leads into paying customers using multiple marketing channels.

Retaining existing customers

Whether they turn to the competition, go out of business or just don’t need your services anymore, there’s always going to be a natural churn of your customer base. That doesn’t mean you shouldn’t take action to make sure that churn is kept to a minimum. We can help you identify and implement strategies that keep your customers engaged and onboard!

Maximising profit from existing customers

It’s usually cheaper and less time intensive to maximise profit from existing customers than from winning new customers alone. They already trust your business and spend money with you, and the cost of marketing is considerably less. We’ll help you identify opportunities to maximise profit from your existing customer base.

Leveraging customers for reviews & referrals

Social proof is the perfect way of easing uncertain customers minds and building enough trust in your business to purchase. Whether it’s a customer review, testimonial or warm introduction, you’re more likely to secure someones custom if they trust you can do the job; seeing you’ve done that for other people is the perfect way to do that. We’ll help you leverage existing customers to build trust with new prospects.

Creating content that your customers will love

Creating relevant website, social media or marketing material content that engages your audience is the perfect way to build relevance & trust with prospective or existing customers, removing uncertainty as to whether to use your service or purchase your product. By understanding your customers, how they behave and how they think, we can help you establish what your customers want to see or hear.  

 

Time

Effective & efficient use of time

When you aren’t fully immersed in an industry or something isn’t your speciality, it can be difficult to know where to spend your time and effort. As the old adage goes ‘time is money’, and aside from being frustrating, spending time on unnecessary tasks will have a direct financial implication on your business. We’ll help you regain your time, meaning you can concentrate on the areas of the business that need your attention the most. We’ll do this by taking on some of the technical or specialist elements of your marketing (dependent on your package) or by giving you an understanding of what areas you should prioritise.

Money

Save Money

Spending money on unnecessary marketing, using irrelevant channels and incorrect practice all cost your business money. We can advise you on the right way to market your business, or depending on the level of package you subscribe to, can even implement it for you.

Investing in the right areas

By understanding the return on investment you get from the different areas of your business and marketing, you can make informed decisions on which areas are best to invest your budget. We can help you establish what is making you the most money, and make recommendations on how to make more.

 

The consultancy sessions and monthly reports provide valuable insight into where your business, customers and competitors are at the present, so you can make educated and informed decisions on how to move your business forward into the future and achieve your goals. But what kind of questions could we answer? Whilst this list isn’t exhaustive, these are some of the common questions that we answer….

 

About Your Customers

At the core of every marketing strategy, plan, campaign and successful business is an understanding of the customer.

 

Who are my customers and where can I find them?

We help people identify who their customers are, what they like, their behaviours and how to target them with relevant marketing messages.

What do my customers want to see or read on my website?

Start creating content on your website that attracts new prospects and keeps existing ones coming back. We can help you identify what your customers want to see, hear or read.

What types of things are my customers searching for to find my website or the websites of my competitors?

We look at how people use search engines to find your website and those of your competitors.

 

About Your Time

Wasted time is missed opportunity and money lost. Value your time, use it effectively & efficiently.

 

What social media platforms should I concentrate my efforts on?

With so many social media platforms out there, it’s difficult to know which ones are worth spending your time and energy on. We can help you decide which will provide the most opportunity and best return.

What areas of marketing would be most beneficial for me to spend my time learning about?

Identify which areas are marketing are most relevant to your business and industry and therefore most worthwhile to familiarise yourself and learn about.

What things can I do to minimise the time I spend on marketing?

If you aren’t a marketer or there aren’t many people in your business, then you’re going to want to make sure you spend your time effectively and efficiently. We can help you do that.

When should I delegate my marketing or outsource?

There is no end of agencies and consultants vying for your business…but do you need them? We’ll help you assess which parts of your marketing you should outsource (if any) and who would be most suitable.

 

About Your Website & Social Media

Understanding your online presence and how effective it is.

 

Who is visiting my website and what are they doing?

Find out how many people are coming onto your website, who they are and what they’re doing when they are there.

How are people finding my website?

How are your customers finding your website and what can you do to help more people like them find you.

What can I do to generate new leads and customers from my website?

We can help you make tweaks and changes to your website and the way it is presented so it is best suited to generating you more leads, enquiries and sales.

How many people see my business each day, week or month?

Find out exactly how many people are seeing your business online across your website, social media and other channels.

 

About Your Competitors

Knowing what your competitors are doing and how they’re trying to compete with you can help you with your own plans and campaigns.

 

What are my competitors doing?

Get an understanding of what your competitors are doing and prepare or react accordingly.

How are my competitors marketing their business?

What are your main competitors doing to attract new customers? Are they running ads online? If so where and what messaging are they using?

What are they charging?

What are your competitors charging

How are people finding them online?

How many people are visiting your competitors websites and how are people finding them.

Your Money

Have an understanding of where your money is best spent and which areas of marketing are going to give you the best return on investment.

 

Which marketing channels should I be using?

Which marketing channels and mediums are the most appropriate and best use of resources.

Should I use traditional or digital marketing? Or both?

Should you be marketing online or using traditional methods? We’ll help you make the decision on how best to market your business to your customers.

What should I be doing to get more customers?

What can you do to attract and convert more customers. We’ll give you recommendations on how best to win more customers.

What can I do to make more money from existing customers?

It’s often considerably cheaper to market to and maximise profit from existing customers rather than find new ones. We’ll help you work out how to do that.

What return on investment am I getting from my marketing?

What return on investment are you getting from your marketing channels, platforms and campaigns? Let us help you establish what marketing is working and worth it, and which isn’t.