Has your business got to the stage where it needs to hire a new marketing director?
If so then you’ve reached an important time in your businesses lifecycle, but there’s no need to dive straight into hiring a permanent member of senior management just yet. You’ve got options!
Of course hiring a dedicated on-site marketing director would be an ideal solution for many businesses, but it isn’t always necessary and there’s the obvious cost associated. The average UK marketing director salary sits at around £84,000, and when you take into consideration national insurance & pension contributions, sick days, holidays and perks you’re looking at well over £100,000.
Another option to consider is hiring a virtual or remote marketing director. While many of those on offer are completely remote from your business, Invoke Media have managed to strike a happy medium between the on-site and virtual solutions.
Our virtual marketing directors spend most of their time off-site, but on-hand to handle any queries and checking in with the team at various times through the week to ensure progress is being made. In addition they hold weekly skype team meetings and will be present on-site at least once per week.
Jack Barron, Invoke Media’s Managing Director and one of our Virtual Marketing Directors says:
“Our virtual marketing solution is a new take on two existing ideas. We understand the need for an on-site presence and regular contact with the team, but also acknowledge the cost benefits of the virtual solution. We were quite surprised not to find anyone on the market providing such an offering and jumped at the opportunity”.
The virtual marketing director from Invoke offers businesses who have the need for a marketing director to access the skills and experience provided by one, but also makes it accessible to those businesses who are not quite ready to pay for a new full-time director.
They offer flexibility and access to wider network of contacts, professionals and future customers. The real winning factor with a virtual marketing director however, low commitment needed by businesses.
“Businesses are initially committed to a three month agreement, but after that it turns to a 30 day rolling contract. This ensures that we don’t get any time wasters, our directors have enough time to plan and implement strategy, but most importantly our customers don’t feel as though they are trapped. Their new virtual director has to stay on top of their game month-to-month. There’s no room for complacency,” Barron says.
Another major advantage of a virtual marketing director is of course the cost. On average businesses can save over £76,000 by going virtual.
“By shifting the overheads to Invoke and keeping on-site hours, benefits, national insurance and pension contributions out of the picture, businesses can save a staggering amount. We’re living in the digital age where business need not be bound by geographical limitations. This allows us to burden the cost, but spread it amongst several clients. You’re receiving the same level of commitment, experience and skill for a quarter of the price. The difference between an in-house employee and virtual director is staggering. That money can either be kept within the business or reinvested into marketing spend,” Barron continues.
The decision on whether to hire a virtual marketing director versus an in-house employee is heavily dependent on your business circumstances, available budget and willingness to adopt new work practices. Hopefully this article has provided some further insight and helped you with your decision.