virtual marketing services


If you currently don’t employ a marketing manager or director, there may be some confusion as to whether a virtual marketing manager or virtual marketing director would be best suited for your company. While there is certainly some crossover in the skills and attributes of each, there are few distinct difference which will impact on your decision.


What are Virtual Marketers?


Before we continue, let’s establish what exactly virtual marketers are.


There are no universal definitions for what virtual marketers are. For some they are just freelance marketers who operate completely online, providing specialist skills for an hourly rate. For others they are integral parts of a team, fulfilling the complete marketing function or slotting into an effective team of in-house marketers.


We at Invoke have come to define our own meaning of virtual marketing. We do not believe that an SME can be fully serviced from thousands of miles away without there being a breakdown in communication and a lapse in quality.


We’ve created virtual marketing positions that primarily operate using technology, but also have an in-house presence; creating a happy medium between an employee and online outsourcing.


The two positions that we’ve seen most demand for, are those of marketing director and marketing managers, so we’ve created our virtual marketing manager and virtual marketing director positions based on the feedback & advice of SME operators across the Northwest of England.

virtual marketing manager

The Virtual Marketing Manager


A virtual marketing manager is someone who would slot into your existing marketing team underneath a managing director, sales director or equivalent position. Their main role is ensuring the implementation of an existing marketing strategy, and keeping the team accountable and on track.

The effective virtual marketing manager will be experienced and use his or her skills to support and supplement the current marketing team. It might be that the marketing team is only small or is lacking key capabilities, in this instance the marketing manager would help plug that skills gap.


The main focus of a virtual marketing manager is ensure campaigns are delivered and delivered on-time. They have regular check-ins with the team and directors throughout the week, and provide a visible presence at monthly meetings.


virtual marketing director

The Virtual Marketing Director


The virtual marketing director differs slightly from the virtual marketing manager. They operate at a strategic level, devising and creating the plans that will drive the business forward. Their main role is to plan and monitor the implementation of a marketing strategy, ensuring that work is completed on-time and milestones are met.


The effective virtual marketing director will have worked in a marketing executive and managerial role at some point, drawing on his or her experience within the industry to understand the wide range of options available, and then make recommendations based upon it. They may get involved in the actual implementation of marketing if the necessary skills were not present in the team, but would generally act from a supervisory capacity, reporting back to the business directors directly.


The main focus of a virtual marketing director is to devise a strategy, create a plan on how to achieve it, and then ensure it is delivered to a high standard. They have regular check-ins with the marketing manager and team members, keeping them on-track and accountable, and report back to the directorship or board with any issues or progress. In addition to check-ins, they provide a visible presence on-site in the month to ensure progress is made.



Which is right for you?


Deciding on whether to hire a virtual marketing manager or virtual marketing director completely depends on the requirements or circumstances of your business. If you have an existing marketing director and strategy in place, it goes without saying that a virtual marketing manager will be the most suitable option. If however you don’t have marketing strategy in place, then there is no plan for a virtual marketing manager to work from and therefore a virtual marketing director would be more suitable.


We’ve created some quick fire questions to help you assess which assistance is best for you.


Marketing Strategy already in place or have Marketing Director?

Yes – Best Solution: Virtual Marketing Manager

No – Best Solution: Virtual Marketing Director


Does existing team need more hands-on supervision?

Yes – Best Solution: Virtual Marketing Manager

No – Best Solution: Virtual Marketing Director


Do you have a clear vision of your business marketing objectives and how to reach them?

Yes – Best Solution: Virtual Marketing Manager

No – Best Solution: Virtual Marketing Director


But what if you need both?


There’s nothing to say that you can’t hire both a virtual marketing manager, or virtual marketing director, or that it has to be two separate people. While the functions of the job are different, most effective marketing directors will have had marketing manager experience.


Invoke can provide a tailored solution that brings both of these roles together for a reduced and cost effective rate, supercharging your businesses marketing. Get in touch and ask us how…


Want to see more about virtual marketing services, what’s included and how much it costs? Click here.