So we know that you’re serious
The main and probably the most important reason we ask for you to commit to an initial 3 month agreement before moving onto a 30-day rolling agreement is to ensure you’re serious about the marketing of your business. We want to qualify the people we work with as being the right type of customer, the type that has a genuine desire for developing their business and is willing to make the necessary commitments to do so.
We’ve found that customers who aren’t willing to commit to an initial period aren’t the right type of customer for us. They’re either ‘budget dumping’ to satisfy their accountant or just trying lots of different things without any genuine committed plan of action.
We don’t have the time or energy to work with tyre kickers or time wasters. We want to work with driven & hungry future success stories that can grow alongside us. We want to work with businesses we can add value to, and can add value to our own. Is that you?
To achieve results
We’re good at what we do, but we aren’t magicians. The marketing of your business will be an ever-evolving process, the data we collect and report will need time to collect and the recommendations and advice we give will take time to implement.
In short, we just can’t get all of the information we need, provide the right advice and implement the plans we need to to get results in 1 month alone.
3 months gives us the right amount of time to get to know you and your business, your customers and industry, and give you the advice and tools you need to achieve your goals.
We don’t want people quitting after a month with a sour taste in their mouth because they haven’t had the results they were expecting. It’s bad for them, and bad for us.
The cost implications
Let’s be blunt. We’re in the business of making money. Whilst asking you to stay with us for 3 months is certainly one way of maximising profit from your business, it’s more to do with the cost implications of not doing so that influenced our decision.
Acquiring a new customer to replace an old one each month is expensive, it’s far easier (and cheaper) for us to retain existing customers than find new ones. Advertising, on-boarding and initial consultations are all costly both in time and money.
Another consideration is the cost of the services we include with our paid packages. Services like Search Engine Optimisation & optimising your social media channels cost us a considerable amount. In fact the initial optimising of your website for search engines costs nearly as much as your first full month. If you left at month 1 we’d be out of pocket, so we cover that cost and spread it throughout your monthly payments. We only start to turn a profit in month 3.
Your potential funding opportunities
The reason that’s probably sparked the most interest from you however, is the possibility of match funding.
We’ve developed relationships with providers of government and EU backed match funding. That means that you can regain 50% of your investment in marketing support back. Sounds good doesn’t it?
To do this you often have to outlay one lump sum rather than claim it back monthly. That means if you want to benefit from match funding you will have to pay for 3 months upfront, and then at the end of the 3 month period will receive 50% of the cost back.
If you’re in a position to do so, we’re open to extending the initial period of your marketing support to 6 months or longer so that you can benefit even more from match funding. Just let us know and we’ll try to accomodate you.
If you want to find out more about match funding, visit our match funding and finance page here…